A Study On The Development Path Of Internationalization Of Ningxia Cultural Tourism Industry

At present,the tourism industry is entering a new stage of international development,and the international level of tourism is the basis for evaluating the competitiveness and potential of a country or region.During the "13th Five-Year" period,Chinese tourism industry showed the trend of competition and internationalization.Ningxia is the first open inland economic test area in China and second provincial demonstration areas.The cultural resources of Ningxia is rich and colorful with profound connotation,distinctive features and long history.Therefore,Ningxia should make use of its policy advantages and cultural resources advantages to create a distinctive international tourism destination in Western China.Based on the theory of tourism economics and coordinated development,this paper uses the methods of literature,summary,strategic analysis,qualitative and quantitative combination to draw the following conclusions.Classification of cultural tourism resources in Ningxia:according to national standards,the cultural tourism resources of Ningxia are divided into 4 main categories,13 subcategories and 35 basic types.According to the cultural connotation of tourism resources,the traditional culture and popular culture are divided into 7 basic types,and the popular cultural tourism resources are divided into 2 bases.This type is divided into natural tourism resources and humanistic tourism resources according to the basic attributes of tourism resources,and the humanities are divided into historical tourism resources and social tourism resources.The suitability evaluation of Ningxia cultural tourism industry:the suitability of cultural tourism industry in the Ningxia Hui Autonomous Region,Yinchuan,Wuzhong,Zhongwei,Guyuan and Shizuishan.Yinchuan is suitable for international development,and the other four cities are not very suitable.The two systems,the internationalization of the cultural tourism industry and the internationalization of the tourism environment in Yinchuan,are slowly rising,but the absolute level is low.The internationalization of tourism is relatively lagging behind,and the coupling and coordinated development level of the two systems is still very large.The strategy of international development of Ningxia cultural tourism industry:First,making Ningxia a tourist destination with the characteristics of Western China,and developing Yinchuan into an international tourist city with the characteristics of Western China.building ten kinds of cultural tourism products according to the characteristics of cultural resources and the state of cluster.build a large channel from two aspects of aviation and land,Improving the tourism service system from the tourist centers,the supporting facilities,the scenic facilities and the policy,strengthening the market from the source country,festival,and network;from the personnel training system.Training international talents.Speeding up the system and policy innovation.Creating ecotourism environment.