Blue Dancer We Chat Public Number's Research On Marketing Strategy Of Sports Dance

Since it was listed as a game project for the Asian Games,sports dance has become more and more popular among the people,and there has been one more choice for the bodybuilding and body building methods.Sports dance,as an exotic product,has a large base for promotion in China.Although China's sports dance practitioners have achieved a lot of breakthrough achievements in the world,there is still a certain gap compared to the development level of international sports dance.The overall development is not In terms of balance,most of the experts are concentrated in the north,wide,deep and deep,and there are still lags in the north and most of the northwest.At the same time,in the process of promotion and promotion of sports dance,there is also a situation in which propaganda is not in place.Some associations organise competitions in which only internal personnel of the Association can participate.The news sent by the website is cold,single and little known,which hinders the development of sports dance..The We Chat public number is now the most popular self-media online marketing tool,and it has shown obvious results in the process of publicity and promotion.For sports dance practitioners and sports dance enthusiasts,we must follow the trend of the times,give full play to the promotion advantages of We Chat public account,seize opportunities,and use We Chat public number from the combination of media network marketing and traditional promotion methods to give full play to their respective advantages.,to improve the effectiveness of communication and promotion.This article focuses on the study of the sports dance in the outbreak of new media,the use of We Chat to promote and develop the sports dance strategy,through the study of the traditional marketing theory and sports dance promotion methods,domestic We Chat public number promotion,etc.,to analyze the We Chat public No.1 marketing and traditional promotion methods are different.Through detailed analysis and analogy of the blue dancer We Chat public number and the same type of We Chat public number through documentary materials,online data collection,and case analysis,etc.,the blue dancer We Chat public number is analyzed.Promote the advantages of sports dance and the need for improvement,and provide advice and guidance for sports dance practitioners on the promotion and development of sports dance.This thesis consists of five parts: The introduction is the opening of the thesis,including the background of the study,the purpose of the study,the significance of the research,the thinking and methods of the research,the relevant theories and the literature review.It summarizes the research on the promotion of sports dance using the WeChat public platform in China.The basic concept of the WeChat public number is defined;the first chapter briefly reviews the "Blue Dancer" WeChat public number in light of the needs of the research;the second chapter mainly introduces the main features of the Blue Dancer WeChat public number for sports dance promotion.The method and the positive impact it has produced.The third chapter meticulously analyzes the comparison between the blue dancer WeChat public number and traditional sports dance promotion methods to find out the differences.The gap between the official Lancer's official WeChat public number and the same type of WeChat public number indicates the characteristics and advantages of the Blue Dancer WeChat public number and the areas that need improvement;Chapter 4 gives the sports dance practitioners and enthusiasts use of the WeChat public Number to promote and develop marketing methods and recommendations.The fifth chapter summarizes this article and prospects the promotion trend of sports dance WeChat marketing.