Research On The Female Image In The CCTV Spring Festival Gala

The traditional gender culture is retained by its strong foundation and runs through the whole human activity,and the presentation of the female image by the media is the most intuitive form of expression.In the modern media environment,the concept of gender equality has not been deeply rooted in the hearts of the people.This also implies that the communication activities of the CCTV Spring Festival Gala portrayal of women are also limited by the stereotype of gender stereotypes,causing a deviation between the image of women and the image of the objective reality.Although there are some deviations between the female figures created by the Spring Festival Gala and the real images of women,the deviation is based on certain social reality.So it is necessary to analyze the complex relationship between the female image and the real social media landscape.On the other hand,with the passage of time,the sketch of the CCTV Spring Festival gala does not completely define the female image as the stereotyped role under the “stereotype”,but has made positive adjustments and changes.At the end of the 20 th century,the independent and forceful women began to be active in the Spring Festival gala sketches,who have a certain discourse space for self-expression and speech.At the beginning of the new century,Spring Festival gala sketch began to try to shape a new type of female image,showing the cross gender media image of "female masculinity" and "male feminization",and the development of gender to non mainstream.This transformation is undoubtedly a rebellion against the traditional sexual shackles,and also shows that the media has the potential to influence the diversified communication of the female image.The emergence of each phenomenon has its historical and practical significance.Therefore,this paper uses quantitative analysis to summarize the types of female images created by the Spring Festival gala sketch,and makes a deep analysis of it so as to understand the underlying causes and dynamic mechanism of image creation.In this regard,this paper from the media landscape and social reality two aspects of analysis.After the analysis is completed,this paper has carried on the deep thought to the gender question which exists in the Spring Festival gala sketch,and aims to solve the problem by means of the important function and special significance of the social culture,the media and the gender subject.Finally,this paper reshapes the ideal female images in the CCTV Spring Festival gala sketch,namely,the independent,the individual and the creator,hoping to further develop the goal of gender equality in the conception of remodeling the female images of Spring Festival Gala.