Research On The Application Of Fat Graphic Design In The Perspective Of Contemporary Visual Communication

Nowadays the graphical design term "flat design" is well known by many people.Since the i OS7 operating system was launched by Apple in 2013,the popularity of "flat design" has been getting increasingly spread.Flat design has grasped the public's appreciation with it's concise and graphic symbols,clear information and bold colors.Flat design appears in various design areas,all from interface design to logo design and packaging,which not only reflects people's pursuit of simplicity and simple aesthetics,but also changes the design thinking of contemporary designers and their design language.Logo design,packaging design,poster design,illustration design,graphics are the most important elements in the design work.Therefore graphic flat design is so admired and favored by designers,it has its advantages,but it doesn't mean it is suitable for all designs.In order to make graphic flattening design into the graphic design work and seek the perfect integration of the beauty of function and form.Article will deeply explore the origin,development and style of the graphic flattening design.From the three aspects of graphic flattening design,it includes functional principles,visual language principles and the emotional needs of the audience.This paper summarizes the principles that the application of graphic flattening design in visual communication field.Starting from the three aspects of graphic modeling design,graphics color design,then to explore how to form a graphic from stereoscopic to flat,from concrete to abstract.Finally,select the three directions of the design,the poster design and the packaging design under the visual communication view and combined with graphic flat design cases,we applied and analyzed the summarized methods and principles,which made the research results more credible.Systematic research on the design method of graphic flattening provides a theoretical basis for reference learning for future visual communication,graphic flat and design application research,which has academic and practical significance.