Application And Research Of Digital Campus Guide

With the advent of the digital age,digital media has from technology to design field,and gradually into the People's Daily life.The rapid development of the society as well as improve people's material life level has been driving the ascension of the spiritual and cultural life,to promote the development of cultural undertakings,campus environment culture education significance as a public place is also more and more get people's attention.Campus directly serve the visitors guide in the visual system is a breakthrough in the design,on the premise of meeting basic functional introduction of digital media,make the campus of the advertising system becomes a dynamic,interactive experience and information development.The purpose of this paper is to study the campus sprocket depending on the design of the system after the introduction of digital media,analysis of traditional advertising and digital media advertising,universality and individuality of the following advertising system under the premise of functional better to inheritance of campus culture connotation,let the campus digital media advertising and the integration of whole space,gives visitors a better experience,will guide the design of the visual system is given priority to with visual form into a comprehensive multi-dimensional form,improve the people's perception of the information,breaking the machine-made,homogeneity serious visual system design of the status quo.This paper from the concept of digital advertising and traditional advertising is defined,then through the analysis of the advantages of comparing the digital advertising,advertising system was put into the future development trend of digital media design.To visitors,meanwhile,as the center,based on space environment,put forward innovative ideas,through the counterpart in digital media advertising system before the analysis of the causes and characteristics,take the essence to the dregs,induces its interactivefunction,pay attention to the interactive experience of visitors and the advantages of the space optimization,supplement to traditional forms of advertising system and improve the function and information expansion of advertising information.Finally under the support of above theory,trying to provide reference for the implementation of the approach,offering visitors experience as the center of the visual system design principles and design methods,in order to think of advertising system under the background of the digital media art innovation design and development,and further reflect the article research theory value and practical significance,in order to the future of digital media advertising design innovation and development to provide some help.