Exploration Of Brand Packaging Design Under "Internet Plus"

Packaging has a long history,is indispensable in people’s life and production,"packaging design" and hand in hand with the development of human society progress and productivity,along with the progress of science and technology and human civilization and development.Five thousand years of Chinese history and culture accumulation,has a unique national characteristics and profound cultural connotation,how to make the packaging design in the era of "Internet +" has a distinctive national characteristics,and is favored by consumers in the world,and is the subject of contemporary designer has been exploring.With the emergence of global economic integration and new media and new technologies,packaging design is more important as a cultural carrier,and its functions are constantly expanding.Sticking to the packaging design of Chinese characteristics is the only way to achieve cultural confidence and attract the attention of the design community.Packaging design will be affected by many factors,first of all,from the human-oriented function of brand packaging design as a starting point,to investigate carding domestic and foreign current situation of the development of packaging industry,and the analysis of the defects in the packaging design in our country at present and potential advantages,thus in a more perfect the optimization and integration of promote the development of economic and social benefits.Secondly,the analysis of the effect of packaging design to the brand,how to do more precise and more effectively communicate the brand values,eventually form a more powerful influence,better serve customers,promote efficient marketing.The new features of packaging design in the "Internet +" environment are viewed with the perspective of development,namely,increasing interactivity,humanization and interest,and injecting new vitality into traditional packaging design.Finally,through to Tianjin scholastic brand packaging design practice exploration,found that "Internet +" shopping mode,the packaging design has been greatly beyond the traditional protection and publicity of the features of the product,need stylist concept of integrated marketing communications,ideas,improve the service level,optimize meets the aesthetic,rationality,such as the rigid demand,but also with its interesting,environmental protection,convenience,intelligent soft optimization,etc.Fully exploit the Internet big data,subdivide the audience,fully satisfy the personalized psychological appeal of consumers,make the brand more deeply rooted in the hearts of people,have longer vitality."Internet +" brand packaging design to explore,to spread Chinese culture and explore the possibilities of packaging design,open the creative way of thinking,inject new ideas,new ideas,new methods,to achieve the "Chinese dream" and "cultural confidence" practice practice exploration.