Research On Digital Media Communication Design Of Green Design Culture

Green design culture is accompanied by the end of 1980 s,the green design concept of sustainable rise contains material technology,social norms,spirit and concept,a generalized concept of culture,it reflects the public and designers to increasing environmental problems profoundly.The culture communication must use the material carrier and communication mode,the innovative integration of this process and the "digital media",greatly expand the scope of green design and cultural dissemination,bringing it to a new era,spread all over the global,interactive,multidimensional,digital,information.This article is mainly composed of the following five parts: the first part: an overview.From the domestic and foreign "green design" and "sustainable development" and "digital media design" concept,based on literature review and research phase,expounds the significance and value of the research background and research basis,research status,and research methods and purpose.The second part: the concept of green design culture definition and content review,through comparative research analysis,defines the concept of green design culture,and sorting out the green design culture with "green cultural connotation of the policies and regulations of universal education" and "government certified green signs meaning propaganda" "environmental protection organizations and institutions identified science" and with public life related to the concept of green awareness "four aspects of the main content,on the basis of analysis of the digital media design matches the type and content of green design culture.The third part: the analysis of green design culture digital media design case,with the case on the " digital video " and " interactive " animation " and " digital interactive games " and " Html5 interactive animation " four types of basic concepts and design features,and clear digital media and compared with to traditional media the universality,timeliness,audio-visual,interactive,creative and interesting six advantages.The fourth part: design practice andcreation method of digital media design green culture,combined with the graduation design works of the "personal living planet report" and "Action plan for the prevention and control of air pollution",analyzes the design practice and creation method in digital media design green culture,this article deals with the design and process of a total of five scripts,visual style,and dynamic design and camera language,time and rhythm and sound etc..The fifth part: summarize and prospect,summarize the full text,and analyze and prospect the application prospect of digital media communication design for green design culture.