Image Of Chinese Characters: Video Promotion Of Visual Image In ChongQing

With the advent of diversified image eras,the globalization of information dissemination on the Internet has become the dominant mode of information dissemination in the world today,which makes the display media in visual communication design more pluralistic.As an international power that stands at the center of the world stage,China holds an important position in its communication with other countries in the world.One of the most representative elements of Chinese culture and the world exchange is Chinese characters.Incorporating Chinese character design into visual communication design will inevitably benefit Chinese culture to face the world more colorfully.The use of Chinese characters as visual communication design elements should focus on the pictographic nature of Chinese characters since their origin and the abstract symbolism that gradually appears in the development process.The aesthetic combination of design and Chinese characters will make Chinese culture more accurate and intuitive in the process of facing the world,and weaken the differences in different cultural backgrounds.This article takes the graphical design of Chinese characters as the main research object.By taking Chongqing visual image promotion as a case,it makes a concrete theoretical analysis and a practical plan for the concept and method of the graphical dynamic information design of Chinese characters.Based on this,it is pointed out that Chinese design needs to fully inherit traditional culture in order to demonstrate personal characteristics in the fast-reading image era.The first part of the article discusses the research background,the research status at home and abroad,the basic ideas and methods of the research and the significance of the research.In the second part,the graphical dynamic information design of Chinese characters is used as the orientation.After introducing the features and advantages of the Chinese graphic language,the detailed introduction of the Chinese character graphic from static to dynamic reality and the characteristics of Chinese characters' graphicaldynamic information design are introduced.And change means.Afterwards,in the third chapter,the use of Chinese characters graphical dynamic information design in the visual image promotion in Chongqing is based on the application case.After analyzing,sorting,and summarizing the urban image of Chongqing,the Chinese characters mentioned in Chapter 2 are used.The graphic creation method is integrated into the design practice activities,using the double-pointing feature of the Chinese character symbol,and by constructing an abstract information visual organization,applying a Chinese character symbol or combination form to refer to another kind of symbolic thing or something.The historical context,humanistic spirit and regional characteristics of Chongqing are presented,which provides a new way for the promotion of Chongqing's visual image and demonstrates the advantages and significance of the graphical dynamic information design of Chinese characters.Finally,in the fourth chapter,the author summarizes the article and concludes that Chinese characters have unique cultural values as one of the hallmarks of Chinese culture.The use of Chinese characters in Chinese modern visual communication design also has unmatched value and significance.