Urban Visual Image Design Of "New Country Gate" City In Daxing District Of Beijing

In the current process of rapid urbanization in China,improving urban attractiveness,brand competitiveness,and creating a good urban development model are the key to promoting the stable and healthy development of China's urbanization process.Building a new gateway to the capital's international exchanges and building a new capital airport.Daxingzheng establishes a brand new urban image and presents the public with a good visual image and spiritual outlook.The establishment of an excellent city image is conducive to promoting the integration of resources,enhancing urban cohesion,urban competitiveness,urban influence and urban external communication functions.Daxing District is now in a new era and new stage of development,and the urban visual image design is brought to Daxing.A new metamorphosis.The research of this thesis is based on the history and current situation of urban development and the new needs of the new era.It mainly analyzes the relevant concepts of urban visual image and then goes to design practice.According to the basic concept knowledge and practice,help readers understand and understand the image of the city,scientifically grasp the evolution law of the city image,let the reader understand the role of urban visual image design in the process of urban development,how to make the development of the city rapidly improve How to achieve the image logo and the development of the times.The following is a summary of the structure of this paper as follows: The whole chapter is divided into five chapters.The first chapter introduces the research method and framework for the purpose and significance of the whole paper research,the status quo at home and abroad,the content of the topic and the innovation,and plans for the subsequent design practice.The second chapter is the theoretical study of urban visual image design,the definition of the definition of city image and urban visual image.Explore the rise and development of the city's visual image,the status quo and trends,investigate the development status of the visual image of the various urban areas of the capital,and summarize the impact of the development of urban visual image on the development of the capital.The third chapter is the research on the visual image design of Daxin District's “Xinguomen” city.From the perspective of Daxing's geographical environment,economic culture,and functional orientation,the style orientation of visual image design in Daxing District is clearly defined.The fourth chapter is mainly the design practice part.It starts from the basic image recognition system and the application image recognition system.The basic image recognition system includes the description of the logo design concept,logo image,color and auxiliary graphics.Finally,it is a summary of the whole article,the vision of planning the development of the city image and the expectation of the future development of Daxing,also expressed the feelings in this design.