Application And Research Of Digital Technology In Cultural And Creative Design-Case

With the rapid development of global digitization,the application field of digital technology is becoming more and more extensive.Digital technology in the application of art design has prompted a great change of the traditional art forms,a variety of art forms through the network spread quickly went down to the front of people,this progress greatly enhance the artistic feelings in people's lives.With the rapid development of information era,digital video art has been continuously improving,and the application of digital technology in the field of art is widely known as digital video art.Among them,digital animation industry has become one of the industries in China's cultural industry.Among them,the Stop-motion animation of ancient film technology has a history of 100 years,its unique artistic language.Now the production mode of stop-motion animation is no longer limited to shooting environment,shooting materials,shooting technology and other factors.The development of digital technology has optimized the mode of modern stop-motion animation and brought rich artistic expression and great development to stop-motion animation.This Paper based on the theory of art and abroad by collecting relevant information to digital image,combined with advanced way of stop motion animation,with deconstruction and remake of shaanxi shadow play elements,the shadow play of carving techniques,the meaning of the model,geometric modelling language symbols and simple colour is tie-in and proper combination of light and shadow,one by one to find the breakthrough point in the modern art design,through the design practice,design completed original stop-motion nezha conquers make the sea ",explore the new method of stop motion animation,digital technology and the fusion of shaanxi shadow play elements can help this ancient folk art in a more intuitive way to walk to the front of the audience all over the world,with a visual display of traditional folk stories,contribute to the inheritance of national culture.In this paper,from the shadow play the deconstruction of basic elements of design elements,and then gives detailed sketch rendering,refinement of digital design is obtained by design,finally completed original shadow play stop-motion make the finishing point for the study.The final design elements in the process of exploring the emotional design derivative to the pop-up books and souvenirs,such practices and methods are good way as well as seeking other folk art heritage and development provides reference.It has achieved the purpose of spreading and promoting the shadow culture of shaanxi province,and it has been a great help to the globalization of Chinese folk art.