Research On Investment And Financing In The Development Of Cultural Industry

Because of its advantages of low resource consumption,strong sustainability and high added value,cultural industry has developed rapidly in the 21 st century,and has gradually become a priority industry for local governments.However,due to the influence of many factors such as culture,natural resource endowment,policy support and financial and economic market development,the development of cultural industry in different regions shows great differences,which is reflected in the development stage,the role played by the government and the market,the coordination of the relationship between the two,and cultural products.Industry development investment and financing path and so on.This paper chooses Qufu City and Zaozhuang City,which are in different stages of cultural industry development and have different cultural resources endowments,and conducts typical case analysis and cross-case comparative study.It also explores the constraints of investment and financing of local cultural industry.The main problems focus on the development challenges and gold of cultural enterprises themselves.The financing bottleneck of financial institutions to cultural industry and the scale scope of government administrative intervention in cultural market are three major aspects.Through the analysis of the problems,we can get the Enlightenment from the investment and financing experience of cultural industry.The key lies in the market-oriented development of cultural industry,breaking through the bottleneck of cooperation between financial institutions and cultural industry,and reasonably grasping the direction and strength of government guidance.Based on the comparative study of investment and financing of cultural industry in Qufu and Zaozhuang,combined with the development modes of cultural industry in two different regions,this paper summarizes the actual roles of the government in different development stages as service-oriented and responsibility-oriented,and deeply analyses the current situation of investment and financing in the development of cultural industry in the two cities,combining with relevant theories at home and abroad.Research and put forward effective investment and financing plan for the development of cultural industry.At the level of cultural enterprises,stimulating the creativity of cultural industries is the basic force to obtain investment and financing.Enhancing the volume of cultural industries is the basic way to create financing opportunities.Enhancing the competitiveness of cultural enterprises is an important indicator to obtain investment and financing.At the level of financial institutions,improving the financial service system,broadening financing channels and improving the supporting mechanism of financial support for cultural industries can effectively reduce the risk of loan and expand the direction of financing.At the government level,the government should play a leading and guiding role in the development of cultural industry,ensure the realization of market regulation and social benefits,achieve effective supervision of the cultural industry market,constantly implement and improve investment and financing policies,and promptly invest and finance the development of cultural industry in the attitude of service-oriented government.The current problems should be solved in a coordinated way to protect and promote the healthy development of the cultural industry.