Research On Folk Art Language Of Illustration Design

With the acceleration of the modernization process,people's life rhythm is also accelerating.The spread of “maps” is more direct and readable than the spread of texts.Illustrations in the mass media have become an important part of it.It has become an exchange for people.In important ways,under the impact of multiculturalism,Chinese traditional folk art has been greatly affected.The article proposes that the innovative design research combined with Fengxiang's clay folk art language and illustrations can not only preserve the lush and honest morphological features and historical culture of Fengxiang,but also show it through illustrations and design.However,how to apply the Fengxiang clay elements in modern illustration design and retain and inherit the folk culture of Shanxi,which also has the characteristics of the times,is a subject worthy of study.This article first expounds the illustration art and the Fengxiang clay sculpture artistic language.It analyzes the style,technique,artistic value and nationalization development trend of the illustration design,and analyzes and studies the pattern,color and shape of Fengxiang clay sculpture.The extensiveness and feasibility of folk art language in illustrator design application,then innovated the in-depth research of Fengxiang's clay sculpture elements,finally summed up the graphics,color,and styling characteristics suitable for modern illustration design,and tried to create a sculpture with Fengxiang clay sculpture.The illustrations of the features make more people understand the Fengxiang clay sculpture.This article hopes to do research on Fengxiang clay sculpture and illustration design,find innovative ideas that suit both,better develop Shanxi Fengxiang clay history culture,and promote the process of modern illustration design and cultural dissemination,fully embodying the innovative advantages of the combination of traditional culture and modern art.Promote the development of regional economy and cultural industry.