Research On The Application Of Visual Dynamic Design In New Media Advertising

Nowadays,with the continuous development of society and progress,People's aesthetic demand for new media technology has begun to change.Especially in the development of visual dynamics and the new application of new media technology in the new situation,visual dynamic design is becoming more and more comprehensive and diversified,and visual language,scope of application and design methods,etc.Visual dynamics is very different from static Science.Dynamic design can stimulate the curiosity of consumers,improving scalability in visual space.Visual dynamics will become a composite symbol of visual culture,auditory culture and tactile culture.However,the research in this area is still in its infancy.Thus,the purpose of this paper is to study the design points,development trends and application value of visual dynamic design on the basis of the continuous development of new media advertising.This paper focuses on visual dynamic design in new media advertising,they are dynamic interaction,media integration and technology integration,to break the routine and explore,it expounds the features and advantages of new media advertising,the main points of visual dynamic design are analyzed,and the development trend and application value of visual dynamic design in new media advertising are also discussed.It can also maximize the dissemination of advertising information,and beautify the visual environment of new media.This paper is to study the new media advertising based on the analysis of the current situation in China new media advertising design,and puts forward the research on the design of visual dynamic new media in advertising.In the course of the study,the representative of different new media advertising form as the starting point,by investigation and case study,comprehensive research methods,through literature retrieval,academic papers and network database retrieval method,collecting materials and previous research results,as a basic research topic;We can make use of the knowledge acquired by the predecessors,with the selection of investigation examples of these materials,sorting,classification,comparison and analysis of dynamic visual design of new media advertising in the targeted research,design and practice.Through the analysis of the dynamic visual design under the new media advertising,and the application of visual design for dynamic analysis and research,hope in the future application of dynamic visual design,so that it can be reasonably applied and with the development of continuous innovation,to meet consumer demand can be more visual,as demand side the added value.