Xiaogang Feng Comedy Film Brand Construction

Xiaogang Feng is one of the most influential directors in the current film market.Against the gloomy background of the film industry in the 1990 s,his films are like a bright dawn,bringing hope to domestic films.In China,the mention of comedy films have to think of Xiaogang Feng,Xiaogang Feng 's comedy film is its golden signboard.In 1997,party a and party b became an instant hit,and shot a series of good-looking and popular comedy films.Xiaogang Feng 's comedy films focus on the historical background and combine with Chinese traditional culture to create a series of comedy films with unique characteristics of Xiaogang Feng,and gradually establish the brand of comedy films.The comedy film of Xiaogang Feng has become the object that has to be said in the history of film.This paper focuses on the concept of brand,closely grasping the historical background of the success of Xiaogang Feng 's comedy films,and tries to analyze the process of the establishment of comedy film brand by combing the characteristics and commercial mechanism of comedy films,so as to inspire domestic comedy films.This article mainly divides into four chapters,the first chapter,combing the feng comedy movie rise time background and brand creation process,times hero,the success of the feng comedy movies have great relationship with the time background,through to the feng comedy movies brand growth process,let us know clearly about the set of Xiaogang Feng 's comedy movies brand.The second chapter analyzes the characteristics of Xiaogang Feng 's comedy films,and studies the factors that attract audiences to Xiaogang Feng 's comedy films."feng's comedy",which is rich in Chinese traditional culture,is the foundation for the establishment of its brand.The third chapter studies the commercial mechanism of Xiaogang Feng 's comedy film,and the team behind it and the mature business model promote the brand building of comedy film.The fourth chapter,through combing the formation of Xiaogang Feng 's comedy film brand,analyzes the referential factors and reflections in the process of shaping Xiaogang Feng 's comedy film brand,so as to inspire domestic comedy filmNowadays,with the fast pace of life and great pressure,comedy movies have become the most popular movie genre among the audience.However,there are a large number of domestic comedy films with poor quality,and most of them are vulgar to attract the attention of the audience.Even if there are a few popular comedy films,they are just a flash in the pan and have not formed their own comedy film brand.Against the background of the current hot domestic comedy film market,it is particularly important to review and analyze the successful factors of Xiaogang Feng 's comedy film and the process of film brand creation.This paper hopes that by combing the establishment process and successful factors of Xiaogang Feng 's comedy film brand,it can inspire comedy film makers,change the concept of comedy film makers,change the comedy mode of making audiences laugh with vulgarity,and create a comedy film brand with Chinese characteristics.I also hope that director Xiaogang Feng can keep a tight grip on the film market,follow the changing tastes of the audience,adjust his creative ideas,create comedy films that conform to the development of the market,and keep the "feng comedy" film brand standing.