Research On Flow Elements In The Dynamic Poster Design

In the contemporary era,the wide application of new media technology and electronic media makes the traditional static posters gradually transform and show the trend of taking the dynamic structure as the leading role and having diversified visual styles.Driven by the electronic media,the traditional static visual form constantly highlights the dynamic design needs.At the same time,the electronic poster and its dynamic rheological(element)design gradually give rise to a new fashion of dynamic design that focuses on dynamic vision or sensory pleasure.Dynamic poster is derived from the traditional static poster form.Under the technical support of electronic media,which through the design software to form the traditional planar space dynamic rheological of render time,or through the object deformation and form design means such as visual element displacement,makes dynamic poster design and application of become our age have to face a visual culture reconstruction task.Based on the graduation project "study on rheological(element)design and its application in dynamic posters",this paper explains the technical causes of static posters' rheological design from the following three aspects,and summarizes the necessary theoretical ideas for creation.Among them,how to realize rheological(element)design and its innovative application of flow sense in creative design is the focus of the author.The first part mainly expounds the technical media in dynamic poster design,including the choice of media,the intervention of animation effect and the transformation of creative software.The second part mainly explains the layout of graduation design works and the design of dynamic vision,and describes the relevant methods of rheological(element)design in detail,such as the entry of rheological elements,the amplification of displacement details,the interworking of the overall effect and the collection of series.In the third part,the author combines flowing elements with the works,and explains the integration of tradition and modernity,the combination of tranquility and dynamics,and the borrowing of traditional Chinese ICONS,etc.in terms of the style of the works.This combination vividly presents the Chinese traditional cultural deposits.