Research On The Communication Strategy Of Daoqing Shadow Play In Huan Country In The Media Convergence Era

The wave of globalization is surging,the ideology of marketization logic is coming,the theory and practice of the globalized cultural industry are developing at a dizzying pace,the media convergence matrix has been established,and we have always adhered to the orientation as the soul,mobile first,content as king and innovation as the priority.With the rapid development of the Internet,the new ecology and new formats of China's media industry have been quietly formed.Media convergence is the trend of media development in the 21 st century.Media convergence is a combination of big convergence,big vision and big communication.Description shadow play county since its emergence and development,are the combination of ancient description and fresh shadow play for the window,it is the product of culture,to the qin long culture and ethnic culture surrounding the mutual fusion as has a strong local color of traditional folk culture,it has formed a ring county as the axis,radiation to the surrounding counties the spread of the status quo,and the local people's custom belief closely together.Therefore,the influence of the financial media era on the development of daoqing shadow puppetry in huan county should be highly valued,and it is also necessary to carry out a special and detailed study on it.Starting from the perspective of media convergence,this paper takes daoqing shadow puppetry in huan county as the sample,and analyzes in detail the bottlenecks encountered in the development process of daoqing shadow puppetry in huan county under the background of The Times.The author believes that with the intensified trend of the integration of old and new media,the development status of daoqing shadow puppetry in huan county is worrying and the cultural inheritanceis weak.This paper can be based on "Internet +" thinking in the multicultural context,the media fusion,efforts to break the description county shadow play in slowing the development of the traditional media environment barriers,with the help of a media platform,for the development of the description shadow play county to provide new ideas and new strategy,to make the description county puppetry protection and inheritance work,further excavate the description county the survival potential of shadow play and expand its development space.This paper guided by the theory and practice research,on the basis of flexible use of journalism and communication,media economics,industry economics and aesthetics theory and other related subjects,with the description shadow play county development as the main line,combining the development characteristics of the era of media,development present situation,and met the bottleneck of development Angle,a relatively scientific and reasonable to provide some feasible Suggestions for its further development,expect growing on the earth county cultural and artistic treasures the description county "shadow play",to bright light shining sky.