| With liu cixin and hao jingfang successively winning the Nobel Prize in science fiction art world--Hugo Award,Hugo Award and even science fiction literature in China received a significant increase in attention,further inspiring the creation,publication and reading of science fiction literature in China.In February 2019,the first domestic hard science fiction film The Wandering Earth was released and was a great success,which also injected a shot of strength into the development of Chinese science fiction cause and announced the official arrival of Chinese first year of science fiction.From the first time we looked up at the stars,humans have never stopped exploring the universe and the future.Science fiction here plays a role in connecting the tiny individuals and the vast universe.The ideas in science fiction are constantly becoming reality,science fiction and technology are actually the product of the same matrix.However,at present there is no denying that despite the support of Hugo Award,the overall domestic science fiction creation is still a short-board,therefore,it is especially necessary to introduce Western science fiction.From the perspective of the masses,it is pleasant,and can improve their scientific literacy;From the national level,it opens the wisdom of the people,it promotes the development of science fiction industry and the improvement of science and technology.For publishing practitioners,it can not only promote domestic science and technology reading,but also stimulate the creation of domestic science fiction literature,and then appear more excellent publications.This article from the perspective of introducing and publishing,takes the science fiction works of Hugo Award winners in recent ten years as the object,studies their introduction,publication and marketing in China,finds out the existing problems and puts forward the corresponding countermeasures,in order to help the industry to better publish Hugo Award winners and western writers' science fiction works,and provides some ideas and enlightenment for the development of science fiction career in China.Based on the theory of Cultural Proximity and Cultural Discount,this article analyzes the phenomenon of differential communication in the process of introducing and publishing science fiction works;Through the methods of literature research,data statistics,case analysis and cross-discipline research,to promote the research gradually deepened.Firstly,it focuses on the publishing institutions and writers' works,introduces the introduction and publication of Hugo Award winners' science fiction works in China in the past ten years,analyses the characteristics of publishing institutions and writers'works in detail,which solves the problem of "who introduces and what introduces".Then,it researches the introduction and publication process of Hugo Award winner's science fiction works,which analyzes the introduction and publication,marketing and promotion of works respectively,that is,the process of book production and market promotion.The former is divided into three parts:copyright importation,translation and product form's innovation,and the characteristics of each link are analyzed.The latter explores from two aspects:book marketing and publishing agency promotion.Taking the typical representative--Science Fiction World Magazine as an example,which analyses the process of increasing book sales through promoting agency brand,in order to provide reference for other publishing institutions.Finally,pointing out the problems of Hugo Award winners'science fiction in the introduction,publication and marketing process,and gives the corresponding solutions.On this basis,the optimization suggestions for the development of science fiction and science fiction industry are put forward,including improving public awareness of science fiction,using IP to promote science fiction publishing's development,and promoting the multi-channel integration of science fiction industry. |
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