Character Design Possibilities In Exploring Brand Image Applications

"No gold as the most expensive s, is a golden age." Nowadays, the increasingly fierce competition, between market at the same time this kind of intense competition is also reflected in the brand image contrast, good brand image can around the competitiveness of enterprises in the market. In the Chinese market, how to make the Chinese brand back to culture tradition, make the Chinese character culture return to confidence?In the stage of brand competition gradually hot, Chinese characters has become an important visual elements of brand design and inspiration. Chinese traditional and modern design concept, the development of China’s corporate image, improve enterprise brand personality charm of a positive role in promoting. As an important carrier of Chinese civilization, Chinese characters used in the brand image of more can highlight the historical and cultural connotation of the enterprise.In this paper, through studying the origin of Chinese characters development and evolution process of Chinese characters, we need to carefully examine from the Angle of history and culture in the morphological analysis of traditional fonts for new ideas. Through the analysis of contemporary Chinese domestic research results, achieve the font comprehensive, new, system research and the induction, looking for new design ideas. Through case study of Chinese brand image, master the design trends of context, at the same time, through the analysis of the design of the international fashion trend, grasp the design thought, as a link between Chinese character design and brand to lay the foundation of theory and practice. Hope this article on Chinese characters and brand image design research, for Chinese characters in exploring the application of brand image more design way and method.