Research On The Value Of Zen Thought In Contemporary Brand Design

Zen thought is a special way of existence after Buddhism was introduced into China,and it has become an important school of thought in Chinese civilization.Its emergence has had a profound impact on local religion,philosophy,art and literature.When the ideological,spiritual,and uniqueness it contains is mapped in the field of brand design,it opens up a new path for brand design to seek differentiation.At the same time,the starting point and the foothold of brand design are people-centered to carry out concrete design creation,which also caters to the central idea of peopleoriented,heaven and man in Zen thought.Therefore,this important attribute of brand design has also opened up a convenient practice "channel" under the guidance of the specificization of Zen thought.In the process of communication,Zen thought is also undergoing diversified ideological changes in different regions.The specific mapping in the field of brand design also produces different design expressions.Therefore,mastering the design rheology between different regions will help us better understand the commonality and difference of the art displayed by the brand design under the Zen ideology mapping in different cultural perspectives,and will start from the concrete practice in the future.To learn from.Nowadays,cultural powers have been included in the national strategic level.China’s manufacturing has already made a transition to “Created in China”.As an internal driving force of brand development,culture is an important place in today.We are therefore self-evident.The spirit of national ideology,boosting brand development and revitalizing national culture are just around the corner! This paper attempts to systematically analyze and study the historical background,art form and characteristics of the Zen thoughts,and provides constructive opinions for future development and reference.