Research On Brand Design Based On National Cultural Communicatio

The Chinese ethnic culture has a long history and is constantly evolving,embodying the wisdom of the working people and representing the great ethnic spirit.The effective dissemination of ethnic culture will promote the inheritance and innovation of traditional ethnic culture,enhance the soft power of ethnic culture,and enhance ethnic cultural consciousness and identity.In recent years,the public’s attention and consumption enthusiasm for products related to traditional and ethnic culture have increased,which is a manifestation of the improvement of ethnic cultural self-confidence.In the rich family of ethnic cultures,each ethnic group has unique,valuable,and worth exploring cultural connotations,but there are still many outstanding ethnic cultures that are not well known.In the field of visual communication design,ethnic culture brand design is highly systematic and complete.Brand design needs to consider the dual expression of cultural concepts and visual presentation.By constructing a brand system,ethnic culture can be presented in a new design concept and visual language form,in order to achieve better cultural inheritance and brand communication.This article is divided into six chapters to analyze how to promote ethnic culture through brand design,and create a complete brand image with the Achang culture as the design object.The first chapter describes the purpose,significance,and research status of the paper;The second chapter discusses the important significance and dissemination methods of ethnic culture communication.At the level of visual expression,ethnic culture can be disseminated through specific methods such as reshaping visual symbols,refining linguistic symbols,and integrating resources;The third chapter discusses the methods of brand design,analyzes the adaptability of the combination of traditional ethnic culture and brand concepts by citing typical brand cases at home and abroad,and discusses the creative methods of basic visual elements of brand design;The fourth chapter specifically discusses the cultural connotation of the Achang ethnic group and the feasibility analysis of brand design.The Achang ethnic group’s Alowo festival,clothing accessories,Husa Dao,and creation myths all have a typical and unique ethnic flavor,and have design significance that can be deeply explored.The article classifies and summarizes the typical language symbols and visual symbols of the Achang ethnic group,To lay the foundation for the specific implementation of brand design on the concept and cultural connotation,Chapter 5,based on the previous text,through the understanding of the Achang ethnic culture and the application research of brand design,carries out a combination of theory and practice,carries out innovative design for the visual image content that can be extracted from the Achang ethnic culture,and combines with the performance means of brand design to create unique ethnic cultural creative products;Chapter 6 is the conclusion.By analyzing the current situation of the cultural heritage of the Achang ethnic group,and using brand design methods,refining the unique visual symbols and literal symbols of the Achang ethnic group,combining the aesthetic and cultural transmissibility of vision,exploring the relationship between the Achang ethnic group’s visual symbols and brand design concepts,and finding the best fit between the two.At the same time,we strive to innovate in visual expression methods to meet the aesthetic needs of the era,with the goal of better promoting the Achang ethnic culture,Nourishing the brand with culture,promoting culture through brand promotion,making excellent ethnic culture gain more attention from the audience,and providing new methods and ideas for inheriting and developing ethnic culture through artistic design means.