Mucha Style And Chinese Commercial Illustration

The female image of Mucha is graceful and sweet and sexy,and at the same time make people feel pure and holy,so his unique design style is called "Mucha style"."Mucha style"is used to simulate the form of organic organisms from the line,so the screen has the characteristics of naturalistic decoration.It takes the curve to an extreme,using the curve as a means of decoration to beautiful gorgeous visual effects;curve are also applied to the main characters,with its smooth form depicting female beautiful body,bring a sense of rhythm,smooth picture.In the composition of the structure,the combination of the round decorative frame and the figure of the body,forming a unique style of the "Q" in the style of the Mucha,its use of circles endows the female image with a sense of purity.In the form of performance,Calendar picture absorption of Western painting and traditional calendar China New Year paintings techniques,and the technique of watercolor painting which created by Zheng Mantuo is widely used.It is steady carbon brush combined with bright watercolor formed a unique visual language of Calendar.On early stage Calendar picture theme comprehensive content,in the middle and later period,the female image was the main subject,pure beauty or sexy feminine image of Calendar picture has become popular throughout the Chinese.The success of mucha illustrations and Calendar picture are based on the characteristics of commercial and aesthetic combination,and breakthrough of reaction times of both the spirit of innovation.General illustration of the female image fusion of classical female temperament and have unique visual language;Absorbing the essence of western art and retain local Chinese calendar art features,continuously innovating.They all get a great achievement in the field of commercial illustration.Through the comparative study of mucha illustrations and calendar picture,summarizes their guiding composition,the continuity of the form,structure and art illustration stele in common in the form of performance,so as to deeply excavate the value and influence of mucha illustration art.Mucha illustrations have a profound influence on contemporary Chinese commercial illustrations.Calendar picture forms and practices on the absorption of its artistic characteristics,and many Chinese comics and illustrators are inspired by their creative style.This paper analyzes the feminine figures and decorative features of the flowing lines and the stereoscopic sense in the Mucha style,Which is the three main features are reflected in the Chinese commercial illustration,in order to bring more inspiration and reference to the contemporary development of Chinese commercial illustration.