Study On The Countermeasures Of Expanding Cultural Consumption In Shandong Province

At present,with the transformation and upgrading of China's economic structure,the consumption structure' s upgrading is also accelerating,and cultural consumption is becoming a consumption hotspot.Cultural consumption is not only related to development,but also related to people's livelihood.It is an important carrier to meet people's growing needs for a better life.Particularly,as a driving force of emerging demand,cultural consumption has great potential in boosting domestic demand and assisting the transformation of old and new drivers of growth.In general,with the growth of economy,the cultural consumption of urban and rural residents in Shandong province has increased steadily,and their cultural consumption ability has been continuously improved,which has effectively driven the development of cultural undertakings and cultural industries.However,compared with the advanced provinces and cities in China and the expectations of the people,the cultural consumption potential of Shandong province is still huge,and the problems affecting and restricting cultural consumption are still severe.In recent years,Shandong province has actively carried out a series of explorations and practices in guiding and expanding cultural consumption,and some achievements have been made.However,the systematic and practical effects are not enough,so it is urgent to deepen theoretical research and guide the cultural consumption practice.Therefore,it is particularly important to study the expansion of cultural consumption in Shandong province.Based on relevant theories of cultural consumption at home and abroad,this paper makes a comprehensive survey of the supply subject,consumption demand and guiding cultural consumption practice in Shandong province.It points out that there are four problems in Shandong province' s cultural consumption area,including low level of cultural consumption,residents'weak cultural consumption intention,low efficiency in the supply of cultural products and services,and cultural consumption environment to be improved.The main reasons contributing to this situation are the low cultural consumption ability of residents,the not fully developed cultural consumption habit of residents,the not effectively supplied cultural products and services,and the not fully guaranteed cultural consumption policy.On this basis,the basic ideas and countermeasures of expanding cultural consumption in Shandong province are put forward.The study holds that it is necessary to make comprehensive and systematic efforts to guide and expand cultural consumption,and puts forward suggestions on improving residents' cultural consumption ability,cultivating people's cultural consumption habits,strengthening the effective supply of cultural products and services,and creating a favorable environment for cultural consumption.