Industrualization Of Buyi Intangible Cultural Heritage In Qianxinan Prefecture

In recent years,with the development of economy and social progress,the necessity of the development of intangible cultural heritage began to research and attention.Although the concept of the industrialization of intangible cultural heritage has been put forward internationally,it is still an unsolved problem in the selection of the industrialization path of intangible cultural heritage and the formulation of strategic ideas.This paper selects the buyi and miao autonomous prefecture in qianxinan prefecture,guizhou province for investigation.On the basis of fully understanding the background and significance of the topic,reasonably selecting the research content and method,and clarifying the concept and theoretical application,the paper mainly discusses the following four aspects:1.Systematic analysis of the feasibility of buyi intangible cultural heritage industrialization in qianxinan prefecture,guizhou.By QianXiNa local government incentives on intangible industrialization,combining with the local minority cadres in intangible advantages in the development of industrialization,from the region to protect intangible industrialization at present stage and bring the positive role of inheriting traditional culture,puts forward the necessity of the industrialization of intangible,and analysis of the current problems and obstacles.2.Empirical study of buyi intangible cultural heritage industrialization case in qianxinan prefecture,guizhou.Based on a systematic understanding of the intangible cultural heritage industry in qianxinan prefecture,this paper analyzes zhenfeng and zhanheng,two places with abundant intangible cultural heritage types and different levels of industrialization,as representatives,and conducts research on zhenfeng nom nom food town,homestone town and zhanheng jinxiufang from the aspects of industrial development model,marketing model and production efficiency.Meanwhile,a SWOT model is built to analyze the internal advantages and disadvantages of enterprise development as well as opportunities and challenges in the external3.Analyze the industrialization path of buyi intangible cultural heritage in qianxinan prefecture.By comparing the development situation at home and abroad,combining of qianxinan intangible industry development current situation and future of the grasp of the situation,the industrial orientation,project selection,branding.and how to realize the sustainable development,put forward the heritage project industrialization development path,and the current challenges encountered in the process of industrialization of advise,put forward the train of thought:"traditional skills class","folk" and "the fine arts class of the traditional intangible project is more suitable for industrialization.4.Explore the industrialization strategy of buyi intangible cultural heritage in qianxinan prefecture.Based on the conclusion of SWOT analysis,this paper puts forward relevant strategic Suggestions for the intangible cultural heritage industry with different development levels.First,for the intangible cultural heritage industry with outstanding economic benefits,it should increase financing,adjust and enrich the industrial chain structure,establish a good corporate culture,and promote the healthy and sustainable development of enterprises.Second,the intangible cultural heritage industry with general economic benefits but good development prospects should rely on government policy support,increase financing,introduce high-end innovative talents,improve management level and product quality,and restore enterprise vitality.Third,for the industries with general economic benefits but good promotion for inheritance and protection,we should vigorously publicize the spirit of national culture and craftsman through government preferential policies and financial support,establish cooperative relations with tourism,extend product industry chain,and focus on promoting and publicizing intangible cultural heritage.This paper analyzes the development strategy of buyi intangible cultural heritage in southwest guizhou,and puts forward the strategic thinking,which has practical significance for the current protection and development of intangible cultural heritage.