Research On The Development Of Cultural Elements In Chinese Animated Movies

Creation and innovation are the life of culture,and animated movies have a natural advantage in the creative transformation and innovative development of culture.At the same time,culture is the soul of animated movies and a natural fertile ground for animated film creation.Under the mining and application of Chinese cultural elements,Chinese animated films have presented a new pattern of “Chinese school”.In this context,how Chinese animation films produce more elaborated movies under the infiltration of Chinese culture has become the focus of attention.Based on the analysis of the cultural origins of animated films,this study specifically explains the relationship between animated films and cultural elements,the composition and characteristics of cultural elements,and the presentation of cultural elements in animated films.And based on the presentation of cultural elements in Chinese animated films,this paper focuses on analyzing the different characteristics of the story,audiovisual language and emotional expression of Chinese animated films and explaining the problems of cultural elements in Chinese animated films.Specifically,it starts from the excessive accumulation of cultural elements and shallow interpretation,and analyzes the deep communication problem of lack of connotation in application;With the emergence of cultural "aphasia" and cultural chasm,explore the entertainment-oriented problems of cultural elements in application;And from the cultural element application orientation imbalance,analysis of its rely on traditional prototypes and lack of secondary innovation.Finally,aiming at the application characteristics,application lack and negative influence of cultural elements in animated films,it is the leading application strategy and direction,including enrichingthe expression form and deepening the cultural core to achieve highly uniform of form and connotation.The transformation of modernity of traditional culture and the effective generation of contemporary discourse to promote tradition accord with the times.Consolidating cultural consensus and embrace multiculturalism to achieve the harmonious coexistence of the nationalization and globalization of Chinese animated films.Because of its animated nature,animated films have a sensuous connection with the real world while repelling deep realistic empathy,making it a bridge between virtual and reality.The cultural element “passes” this bridge,injecting its creative source,while preserving and continuing its cultural classic through the maximum creative transformation,it also meets the aesthetic needs of the audience.This is both an opportunity and a challenge for the animation industry to accelerate the development of cultural creativity,to convey the essence of culture,and to enhance cultural confidence.On the basis of grasping the present form,application characteristics and lack of cultural elements in Chinese animated films,this paper proposes a feasible and specific cultural element development strategy,which has certain reference role for the development of China's animation industry.