The Application And Research Of Multiform Logo In The Visual Identification Of Exhibition Hall

With the rapid development of information technology,people's demand for culture also presents a diversified development trend,in the information age and multicultural background edification,Logo design is bound to show a new situation in front of the public.As a public place,the pavilion has become the main gathering place for many cultural activities,and its overall cultural radiation and public attention have been improved unprecedentively.With the increase of the number of pavilions,the subdivision of functions and the expansion of the scale,a new era of pavilions is coming.As the core of the overall visual image of the pavilion,the Logo design will represent the cultural connotation of the pavilion and the brand spirit of the concept of the visual symbol,and as one of the main promotional media throughout the pavilion,has become an indispensable part of the development of contemporary pavilions.However,in general,most of the pavilions are relatively backward in their own needs,and their market positioning and cultural attributes have not been systematically summarized and deeply explored.The arbitrarilization,interest-based and commercialization of most Logo images make the exploration,innovation and theoretical research of artistic,cultural and diversified Logo design lacking.Polymorphous Logo injected fresh blood to the visual image of the pavilion recognition,is the image of the pavilion and the improving quality manifested intuitively,not only related to the environmental atmosphere in the pavilion to build,and to be able to access to relevant information and exhibition art exhibition foils played a role,further highlighting the theme of the pavilion style and artistic taste,and improve the pavilion to appeal to the public.This paper takes the polymorphic Logo in the visual identification of the exhibition hall as the research object,relying on the design features of polymorphic Logo,such as diversity and inclusiveness,and the application advantages,application strategies and design practices of polymorphic Logo.Through a variety of domestic and foreign exhibition cases of field investigation,online research analysis.Breaking the traditional design method of Logo in visual identification,a set of complete application methodology of multi-form Logo in visual identification of exhibition hall is summarized.