| Visual recognition system is the use of a unified system of visual symbols of thesystem, external communication corporate philosophy and image information is veryspread and influence of the elements. Logo remodeling study is based on visualidentification system within the context of begin and carry on.Identifies the remodeling of the brand generally choose an effective way andpresents an ongoing state of many brands.Reshape the logo is the corporate brandstrategy, but also an important marketing tool, logo behind reshape contains corporatebrand of rational thinking. Brands are important assets of the enterprise, and identifiesthe core part of the brand. However, the market situation is changing, competitiveenvironment changes, consumer groups are also changing, these unstable factorsprompted the change of enterprise development strategies, such as enterpriserestructuring and business changes in the field. This series of changes, cause theoriginal corporate identity can not be accurate and complete performance of thecurrent state enterprises remodeling identified became possible.Identification remodeling, which is re-shaping of identity, to overthrow thelogo’s image in the minds of most people, by re-positioning of the corporatephilosophy, corporate culture, brand management, products and services and otherelements of the original logo colors, graphics,text art design, the process of generatingnew corporate visual image effects and corporate brand core values and activities.Logo remodeling is a dynamic, continuous, system engineering, to identify thereasons for the remodeling, remodeling design principles logo and design strategy,identify the type of remodeling and design process, logo remodeling and visualrecognition system remodeling pros and cons, and considerations such as the sixchapters discussed. Identify the remodeling is an important part to identify theremodeling topics and articles from the change of the enterprise development strategy(corporate factors), identify the form of aging (by the characteristics of the times),consumers composition changes, three levels discussed. Only by understanding thereasons behind remodeling, identity remodeling will identify the image after the remodeling has accuracy. Logo remodeling is a huge systematic project, is an upgradeof the entire visual identity system update. Remodeling process, the identificationconsumers related to reshape the success of important factors. Enterprises remodelingidentifies the ultimate goal is to win more consumer groups, audience recognition ofthe new logo is the ultimate demands of designers and companies. The original logohas gained consumer awareness, audience acceptance logo remodeling of the keyfactors that can not be ignored.Corporate identity remodeling, gathering and demonstration by a wide range ofmaterials, mainly through subdivided and classified to identify the reasons for theremodeling, discusses identity remodeling, principles and strategies, types andprocesses, the pros and cons and problemsfor analysis. Which discusses theidentification remodeling, logo remodeling with visual recognition system is the focusof this study. |
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