Analysis Of User Demand For Paid Sports Dance Online Courses

With the development of sports dancing in China,more and more fans choose sports dancing to meet their individual sports needs.However,sports dance off-line teaching resources are unevenly distributed throughout the country.Excellent teachers and well-known athletes are mostly concentrated in the first and second-tier cities,and fans in the areas below the third-tier are facing the difficulty of finding professional teachers.At the same time,under the background of the national "Internet +",the Internet paid knowledge products are becoming more and more popular in various industries,and emerging many technology enterprises,which are developed by paying online courses(online education).At the intersection of sports dance project and paid knowledge model,paid Sports Dance online course emerged as the times require.At present,the well-known brands of paid Sports Dance online courses are operated by small and medium-sized private enterprises,which are unable to match the strength of large chain educational institutions.Therefore,the development of online sports dance courses often faces the problem of rational allocation of limited resources.On the other hand,as a difficult and beautiful sport,the complex nature of sport movements will inevitably bring the characteristics of diversification of curriculum users' demands.How can curriculum developers choose between all these confusing needs?This paper explores this issue,through literature,interviews,questionnaires,mathematical statistics,on-the-spot research,and finally draws the following conclusions:1.Basic information of users and curriculum status.At present,the mainstream users of the course are the hobbyists who have a certain foundation of sports dance learning and the teachers and managers of offline training institutions.Users are distributed in the first,second,third and lower areas,among which women are the mainstream.Pay sports dance courses are basically run by private enterprises.Five or six course brands compete in the market.Brand courses have their own characteristics.At present,the supervision system of online sports dance curriculum has not been established,so the quality of curriculum content varies from good to bad.2.Classification results of curriculum network attribute requirements.Reasonable demand for sports dance online course pricing is the necessary demand;four demands of sports dance course propaganda content conformity,course sound and picture quality clear,post-processing excellent,sports dance course content systematization are the users' expectation demand;advertisement implantation is the only reverse demand;smooth broadcasting,Course Download allowed,course more.New tips,famous teachers in sports dance industry,division of labor between theoretical explanation and action demonstration,setting up communication platform after class and providing professional customer service are categorized as charm attribute needs.3.The results of word frequency analysis of curriculum content attributes.The demand of Latin dance teaching is higher than that of standard dance,and that of children is higher than that of adults.Users hope that the course can meet their own off-line teaching,performance arrangement,competition purposes,there is a clear classification of curriculum difficulty needs.In addition,users not only put forward the need for learning technical movements,but also mentioned the need for learning theoretical knowledge of sports dance many times.In addition,ballet,physical fitness and other items are needed to assist sports dance learning.In view of the research conclusion,this paper puts forward some suggestions for the development of paid Sports Dance Network course: to enhance the awareness of users' needs to meet the mainstream needs,while strengthening the brand characteristics of personalized courses;to attach importance to the professional needs of sports dance,to strengthen the information transmission between teachers and users;to strengthen the awareness of users' copyright,and to cultivate the awareness of users' copyright as follows: Consumption habits of content payment,etc.It is hoped that this paper can provide a reference for the user needs analysis of sports dance projects,and also provide an innovative research perspective for non-profit Sports Dance online courses.