Research On Communication Strategy Of Film Critics We Chat Public Number

With the development of Internet and self-media,WeChat has become one of the most powerful comprehensive social platforms.The emergence of WeChat public number provides a platform for self-media development.The development of media environment makes more and more people invest in self-media platform,especially WeChat public number platform.The rapid development of the movie industry has prompted the emergence of the movie WeChat public number.This paper selects the movie WeChat public number " sir Movie"(formerly known as Poison Tongue Movie)as the research object to study its successful experience,hoping to provide reference for other maintenance operators.Through content analysis and case analysis,this paper analyzes the communication strategy of " sir movie" wechat public number from the following parts.The first part is the introduction,which mainly introduces the research background,the practical and theoretical significance of the research,as well as the research status of WeChat public number,the research status of film critic WeChat public number and the research status of " Sir" movie WeChat public number.The number of samples selected in this study and the reasons for selecting these samples are also explained.The second part is an overview of the development of WeChat public number for movies and the development and basic situation of " sir Movie" WeChat public number.This paper mainly discusses that WeChat has become an important information platform that cannot be ignored in the rapid development of the Internet and China's film industry.China's film and television industry has developed rapidly in recent years.Nowadays,it has become a trend to publicize the information of movies and TV plays through new media.WeChat public number plays an important role in the dissemination of moviesand TV plays.As a result,the movie WeChat public number has developed vigorously and various styles of movie public numbers have emerged one after another.The third part is the analysis of the content and communication strategy of " sir movie" WeChat public number.We will conduct in-depth research on the selected " sir Movie" WeChat public number sample to explore its propagation law.From the title,topic selection,language style,typesetting four aspects of content analysis.Then it analyzes its communication strategy and summarizes five communication strategies: the team continuously injects fresh blood,the content follows hot topics closely,multi-media releases the same content,holding activities to attract the audience for secondary communication and chatting interaction.The fourth part is to look at the problems existing in the entire film critic WeChat public number industry from the " sir Movie" WeChat public number,and summarizes four problems,namely,the weak pertinence of users,which affects the consolidation of fan base;The form of presentation is single,and the audience is prone to visual fatigue;There are too few columns,ignoring the degree of user experience,and some countermeasures are put forward to solve the problem: to strengthen the accurate dissemination of content and consolidate the target audience;Try various forms of presentation to enhance freshness;Create column classification settings to optimize user experience.