A Study On The Investigation And Design Of Chinese Cultural Activities Of Maritime Silk Road Confucius Institute At Phranakhon Rajabhat University,Thailand

With the rapid development of Confucius Institutes overseas,the cause of Chinese cultural communication has ushered in a new situation.The Confucius Institutes in various regions of the world are constantly exploring new ideas and methods for the spread of Chinese culture,and have organized many Chinese cultural activities with Confucius Institute characteristics.As a relatively concentrated country of overseas Confucius Institutes,Thailand has its own characteristics in the development of cultural activities.The thesis takes the Chinese cultural activities and design of Maritime Silk Road Confucius Institute at Phranakhon Rajabhat University in Thailand as the research object,in order to provide a reference for the effective development of related cultural activities.The thesis includes four chapters.The first chapter is an introduction.It mainly expounds the research object,research status,theoretical basis,research methods and research significance of the thesis;defines the concept of Chinese cultural activities,and introduces the basic overview of Maritime Silk Road Confucius Institute at Phranakhon Rajabhat University and its Chinese cultural activities,It focuses on the research of Confucius Institute and Chinese cultural communication and the study of Chinese cultural activities of Confucius Institute in Thailand.Chapter two investigates the situation of Chinese cultural Activities carried out by Maritime Silk Road Confucius Institute at Phranakhon Rajabhat University.Analyze the results of the questionnaire survey in combination with the five dimensions of audience,communicator,content,media and effect of cultural activities;summarized the current problems of the cultural activities of Maritime Silk Road Confucius Institute at Phranakhon Rajabhat University: in terms of communicators,the theory is solid but the experience is still lacking,the Chinese talent is not professional,the tenure of teachers is short,and the relationship with local teachers Communication issues;in terms of communication content,the content display is concentrated and repeated,less attention is paid to deep culture,the lack of modern and contemporary Chinese cultural content,and the degree of integration with local culture is not high;in terms of communication media,there are few event venue choices,imperfect hardware facilities,and lack of reserve resources for activities and the transmission route is relatively simple;in terms of the audience,there is a lack of experience in participating in cultural activities,the demand for Chinese culture differs greatly,the time for participating in cultural activities is limited,and there is a lack of research on the audience.The third chapter is the practical Study of the cultural Activities of Maritime Silk Road Confucius Institute at Phranakhon Rajabhat University.The design principles of the Confucius Institute should be targeted,open,innovative and localized when carrying out Chinese cultural activities;Provides suggestions for the design of cultural activities of Maritime Silk Road Confucius Institute at Phranakhon Rajabhat University at the three aspects of cultural communicators,communication content and communication media: in terms of communicators,young teachers should learn more,improve Chinese talents,strengthen local language learning,survey the audience,learn from brother Confucius Institutes,appropriately extend the tenure of teachers,and independently expand funding sources;In terms of content,the cultural content is updated in a timely manner,the cultural content is from shallow to deep,grasp the audience’s preference psychology,and integrate with the local Thai culture;in terms of media,online and offline collaboration,combining Chinese and Thai media.Chapter four starts with four categories of cultural Activities: festival,experience,competition,and lecture,and chooses the 2019 Spring Festival Gala,the first Confucius Institute Open Day,the first Chinese Culinary Competition,the Chinese The traditional "wine" cultural lectures design corresponding activities,and make a brief case analysis.The conclusion part expounds the basic conclusions,research innovations and shortcomings of this paper.