Fuxing Road Studio National Image Promo Narrative Rhetoric Research

Under the constant impact of the wave of globalization,how to establish a positive national image that conforms to its own governance philosophy and diplomatic orientation has gradually become an important proposition of common concern of all countries in the world,and the national image propaganda film can establish a national image through direct dialogue with the world.The "window" of its importance is self-evident.China's national image propaganda film has undergone a passive response to the government's active public relations.It has finally formed the evolutionary process of today's government-led,integrated social forces from all walks of life to jointly build a national image.An important part of a systems engineering.The studio of Fuxing Road began to launch its first national image propaganda film,“How Leaders Are Made,” in October 2013,which attracted a lot of attention from domestic and foreign audiences.Later,it launched several representative ones.The works of meaning,the forms of these promotional films are flexible and unique,and they have gradually become a phenomenal symbol that leads the new wave of Chinese national image propaganda.Through this symbol,we can examine the secrets of success hidden behind it.In order to inspire the concept of production and communication of Chinese national image films in the future,it has practical significance.This thesis uses the research method of narrative rhetoric criticism to systematically analyze the works of Fuxing Road's studio.It is divided into five parts.The first part is the introduction.It mainly summarizes the current academic circles for the national image propaganda film and revival.The research status of the studio on the road,at the same time,introduces the relevant theories of narrative rhetoric criticism;the second part analyzes the three key narrative rhetorical elements of the narrator,narrative structure and narrative theme,and the studio on Fuxing Road.The narrative of the works is described and defined.The third part analyzes the narrative rhetoric context of the national image propaganda from three aspects: media,culture and audience,and explores the changes in the narrative rhetoric context to the production and dissemination of the national image propaganda film.The fourth part discusses the operation process of the narrative rhetoric of the studio on the road of revival from the three aspects of the construction of the topic,cognitive construction and realistic construction,explaining how to influence the audience through narrative rhetoric and construct the national image.The fifth part is through the previous article.Anatomy of the studio works on Fuxing Road,from the narrative Angle,narrative theme,narrative style three aspects of narrative summary of the characteristics of his work,puts forward a number of suggestions on China's national image video production.