Study On Meme Activation In Tourism Development Of Xiangtan Yaowan Historic District

In recent years,in the context of the accelerating urbanization process in China and the rapid expansion of urban scale,the phenomenon of unconventional construction of historical blocks has been common.The Xiangtan Yaowan Historical and Cultural District has a large number of historical sites and profound cultural heritage,and it is rich in excellent traditional culture and tourism resources.How to effectively protect and develop this precious cultural tourism resource in historical and cultural districts,realize the creative transformation and innovative development of traditional culture,and become an important topic in the development of historical and cultural tourism resources in the new era.Most of the existing research focuses on the protection of historical sites in historical and cultural blocks and the economic value of tourism development,but less attention to its most critical historical culture.Therefore,the use of meme theory to carry out memetic analysis and refinement of Xiangtan Yaowan historical and cultural block has important theoretical and practical significance,and can effectively promote the transformation of the urban area of Xiangtan Yaowan and the inheritance and development of culture.First,define the concept of memes,historical and cultural blocks and activation,expound the theory of memes,activation theory and tourism development theory;secondly,analyze the process of historical evolution of Xiangtan Yaowan area;then,use meme theory to analyze the history of Yaowan The memes contained in the cultural blocks,combined with the status quo of tourism development,analyze and summarize the meme activation problems in the tourism development of Yaowan historical and cultural blocks.Finally,using the tourism activation theory,the meme activation strategy is proposed for the existing problems.After thousands of years of development,Xiangtan Yaowan has formed a space environment connected by water and land;the remnants of the remnant houses;the social features gathered by merchants;and the inclusive regional culture,showing a strong historical and cultural atmosphere.At present,the tourism development of Xiangtan Yaowan historical and cultural district has achieved certain results,but there are still obvious cultural convergence phenomena;the weakening of meme carriers;the lack of meme inheritance and the lack of integrity of gene banks,it is necessary to propose the actual situation of the block.Reasonable solution strategy: first,to conserve memes and promote cultural inheritance in neighborhoods;second,to repair meme carriers and stimulate innovation in neighborhoods;third,to strengthen memes and enhance vitality in neighborhoods;fourth,expand meme banks and promote The activation of regional culture;fifth,the overall function of innovation,and promote the activation of tourism in neighborhoods.