The Study On Development Strategy Of Guangxi Zc Creative Culture Co.,ltd.

This article argues that the rapid growth and the huge potential of development in culture industry and its relating sectors provide a friendly environment for cultural and creative firms to expand.Firstly,the construction of characteristic town is supported by decisive agency at national level.The promotion of poverty alleviation also brings great policy opportunities to cultural enterprises.Second,the cultural and related industries are growing steadily,creative design is growing significantly,and the scale of business operation is also expanding steadily.Thirdly,the conflict of dual development urban and rural is intensified.The construction of characteristic towns can fully mobilize urban economy and rural projects,industrial docking,capital flow and other aspects.Fourth,there is a strong demand for tourism,The combination of culture and tourism ushered in a golden period of development.Guangxi ZC Creative Culture company should stand at the altitude of the pioneer of“cultural and creative"companies in Guangxi,choose the SO growth development strategy,base itself on the culture of Guang Xi Zhuang Nationality,follow the trend of the Renaissance of Rural Area and the Construction of Characteristic Town,dig into the intercorrelations among culture and tourism or culture in rural area,specify the development positioning of"leadership in cultural and creative industry".The company should follow the strategic path of "Industrial convergence+Leading IP in Zhuang Rural Area+Interaction of Film and Television Media,inject cultural spirit into the tourism and industry,establish a first-class domestic high-quality creative product system.Industry convergence refers to insisting on industry first and promoting the development of industry characteristics."Leading IP"refers to highlighting the Zhuang culture in the project and forming a well-known cultural IP at home and abroad.The linkage of film and television media emphasizes the establishment of a platform of all media resources and the realization of diversified development.Safeguard Measures to implement the development strategy are presented from five perspectives.Firstly,the company should make good use of PPP financing mode and provide financial guarantee for the strategy through various channels.The second is to build professional talent team and optimize the structure of human resources.Thirdly,strengthen organizational security and establish a comprehensive coordination mechanism.Fourthly,pay attention to operation and management to ensure sustainable development.Fifthly,enhance the brand value and increase the number of customers through multiple channels.