A Study On The Audience Of Painting In The Context Of New Media

The change and development of new media give some new characteristics to the painting audience,change the traditional relationships between the media and the audience of painting,renew the media status and role orientation of painting audience,and differentiate the media loyalty of them,which provides convenient conditions for creating new audience.However,the emergence of new media does not mean the extinction of traditional media,they are in a cooperative symbiotic relationship to a certain extent.Similarly,the painting audience of new media still retains some traditional characteristics,that is,the identity of the recipient and consumer of painting remains,and the media contact behavior is both hidden and unpredictable.These commonalities build a bridge for the communication of different types of painting audiences,and also provide a variety of channels for those who persist in contacting painting art through traditional media,so as to better deal with the relationship between traditional media and new media.In the era of "Internet plus",the audience of painting have different characteristics compared with traditional media in the aspects of painting market,aesthetic psychology,communication identity,media motivation and demand satisfaction.Painting audiences become the sovereignty oath of the market,which directly defines the market position of the painting audiences,and become the marketing objects for artists to gain a larger market share.If grasping the market of painting audience needs exquisite external marketing means,then it is an elusive internal exploration to see through the aesthetic psychology of painting audience,which needs to fully understand the aesthetic needs of painting audience,and produce emotional resonance with it.New media technology has covered a mysterious veil for painting art,stimulated the thirst for knowledge of painting audience,and enriched them.The inner spiritual activities make its aesthetic desire and thinking often hidden in the heart,waiting for the disseminator's exploration and prediction.At the same time,the special interactive communication mechanism of the new media makes the audience of painting not only the disseminator of artistic information,but also the recipient of artistic content.This dual identity blurs the boundaries between the producer,the marketer and consumer of the dissemination of painting works.In the context of new media,the use motivation and satisfaction of the audience ofpainting also presents new characteristics.The use motivation is to enhance self-worth,entertainment,access to the latest information,and the satisfaction is to meet the needs of social interaction,personal integration and emotional sustenance of the painting audience.In my opinion,the information of these characteristics is mainly influenced by painting marketing,media literacy and audience selection,so as to promote integration and development of culture and commerce,and further explore the relationship between the audience of painting and art creation under the new trend.