Research On The Integrated Development Between Cultural Industry And Tourism Industry Under The Background Of New Urbanization

With the development of economy and society,the new type of urbanization has made continuous progress.The 19 Major Report has clearly stated that to carry out the Implementation of the rural revitalization strategy and establish and improve the institution mechanisms and the policy system of the urban-rural integration and development.So that to take urban agglomeration as the main body,forming a town pattern of coordinated development of large,medium and small cities and small towns.In the process of new urbanization,how to rationally use the unique regional and cultural connotations to develop local economy,people-oriented,realize the urbanization of agricultural transfer population,optimize its layout and form,make it sustainable and promote urban-rural integration.How to carry out IP incubation and operation in the process of urbanization is in line with the cultural industry.China has established the Ministry of Culture and Tourism to integrate the cultural industry with the tourism industry and accelerate the integration and development of the cultural tourism industry.As the most effective development driving force for new urbanization,the tourism industry plays an important role in the process of new urbanization and itsgeographical area.Sexuality and regionality determine the difference between the tourism industry and the cultural industry,which will inevitably enhance the competitiveness of the cultural tourism industry's integration and development,and make it continue to develop.This will play a counter-feeding role in the development of new urbanization,and the three will promote each other,develop together.This paper takes the new urbanization as the background,takes the cultural industry and the tourism industry as the research object,and takes Zhangjiajie City as the case,with the new urbanization,the integrated economic theory and the characteristic cultural economy as the theoretical basis.From the perspective of integration development,the policies of cultural industry and tourism industry integration and innovation development under the background of new urbanization are sorted out.The factors affecting the integration of cultural industry and tourism industry are technical innovation and market demand,policy support and knowledge.The integration mechanism includes industrial innovation chain,virtual industry chain,industrial value chain and physical industry chain.The resulting fusioneffects include industrial restructuring effects,innovative optimization effects,competitiveness enhancement effects,and regional economic development effects.On the basis of detailed description of the favorable conditions,manifestations and existing problems of Zhangjiajie's cultural tourism,it puts forward feasible suggestions for the integration and innovation of Zhangjiajie's cultural tourism.