Research On Development Strategy Of China's Science Fiction Movie Industry

Science fiction movie in Europe and the developed countries as an important movie type,already have a huge economic value and broad social benefits,and stand out in the numerous movie genre and towards industrialization development path.With the deepening reform of Chinese movie industrialization and the rapid development of market economy,China's science fiction movie industry is in the ascendant.In recent years,the boom of science fiction movies in China has provided a rare opportunity for the development and growth of China's science fiction movie industry.In China today in calling upon the domestic science fiction movie,the audience needs,market demand,the social and times demands new changes have taken place,all of this for the development of science fiction movie industry brings real may and favorable conditions.In the new era,it is expected to break the embarrassing situation that domestic science fiction movies have been kept silent for a long time in the mainland movie market,and truly build a Chinese-style science fiction movie industry.Science fiction movie industry is a vast blue sea to be excavated in China,but the development of Chinese science fiction movie is mixed.Since the birth of the first domestic science fiction movie,Shanghai beach sixty years later,in 1938,the development of Chinese science fiction movies has gone through several twists and turns,and it has always been difficult for them to embark on the industrialization development path.Developing the China science fiction movie industry is a complicated,difficult and systematic long-term undertaking.If there is no comprehensive and clear understanding of the science fiction movie industry,then the research on the development of science fiction movie industry is blind people and the elephant,which cannot be correctly practiced.In view of this,this article puts forward the development of mainland science fiction movie industry layout,the overall strategy of the strategy and specific measures,the fundamental purpose is to promptly seize the favorable opportunity for development,science fiction movie industry system construction,accelerate the mainland really create a really suitable for China and for the world science fiction movie industry as needed.This paper try to put forward a set of strategic measures for the development of science fiction movie industry with Chinese needs,so as to make some meaningful exploration on the development of China's science fiction movie industry.The paper consists of five chapters.The first chapter introduces the research background,purpose,significance,research status,research methods and roadmap;The second chapter involves science fiction movie industry overview,including the conceptions about science fiction movie industry,the industrial chain system of science fiction,the basic properties and strategic value of science fiction movie industry;The third chapter using the SWOT-PEST analysis to analyze the development environment of China‘s science fiction movie industry.Also,this chapter adopts AHP analysis and made an empirical analysis on influencing factors to the box office of the science fiction movie industry;The fourth chapter puts forward the strategic choices,including the development paths—SO and ST strategies,which are based on SWOT-PEST analysis,and introduces the guiding ideology,the development positioning and the overall objectives.At the meantime,this chapter also puts forward the four basic strategic principles,which are based on the conclusion of AHP analysis and the related theories of China's science fiction movie industry;The fifth chapter focuses on the four basic strategic choices as well as the four basic strategic choices principles and puts forward four specific strategic measures to the development of the science fiction movie industry,including enhancing the system construction of science fiction movie industry,creating a social atmosphere of respecting science culture,cultivating creative talents of science fiction movie industry and reinforcing the publicity of science fiction movie industry.