Visual Innovative Design Of Urban Tourism Image Under The Vision Of Cultural Memory

In today’s rapid development of the process of urban tourism,a good city tourism image visual design,not only can reflect a city tourism competitive soft power value,at the same time also can meet the demand of the public function,to a greater extent also satisfy the inner emotional appeal,aesthetic enjoyment and the symbol of personality symbol.However,due to the lack of innovation of its cultural connotation transformation and the weak design consciousness,its development is difficult.In the past ten years,China has deepened its cultural reform and development,and the value of cultural memory theory has become increasingly prominent.It has built the collective sense of belonging,identity and spiritual home of tourism participants,which can effectively stimulate the vitality and potential of the city’s tourism image and revitalize it.Therefore,it is imperative for cultural memory theory to study the visual innovation of urban tourism image.TThis paper takes the theory of cultural memory as the starting point,and the design of urban tourism image deviates from the pain point of urban culture,seeks the breakthrough of innovation,and explores the value of cultural memory theory thinking to the visual innovation of urban tourism image.First of all,the combination of literature research method and interdisciplinary research method is used to clarify the core concepts of urban tourism image and cultural memory theory.Through the analysis of the relationship between cultural memory and urban tourism image,the urgent need of cultural memory theory to intervene in the design of urban tourism image is clarified.Secondly,starting from the theory of cultural memory,the implied symbols,emotion and space-time memory value a further understanding and analysis,the cohesion structure of the cultural memory as the interpretation of urban tourism image cultural memory reconstruction dimension,on this basis,discusses the city tourism image cultural memory in contemporary design transformation and redesign of new ideas and methods.Again,combined with the previous theory research,put forward the cultural memory vision city tourism image visual innovation design construction path,concrete from strengthening memory recognition,activate memory innovation,balance memory subject,promote memory spread four aspects,make the city tourism image lead the city culture connotation,build the memory of spiritual home,to meet the demand of people’s spiritual consumption,promote social and economic development.Finally,in gaoyou city tourism image design practice,through the questionnaire survey analysis of gaoyou city visual image background,design status and design requirements,combined with the previous design method,strategy,refining gaoyou city cultural symbol form memory,clear gaoyou adhere to the grand canal culture as the main context,focus on the image of post characteristic cultural symbols,namely the theme of "water jiangnan yi pulse" positioning,design with the development of gaoyou tourism construction and development demand closely joint brand visual image,and constantly improve the image of gaoyou city tourism design and promotion.Introduce cultural memory theory of urban tourism image research,can effectively dig deeper into the urban culture connotation,for the construction of urban tourism image to find a more scientific innovation path,consolidate the city memory point,build up the public life memory,stimulate new vitality of urban tourism,eventually win the city tourism participants emotional identity,promote the development of economy.However,the visual innovation of city tourism image is a process of synchronous development with The Times.Therefore,there are some limitations in this research.The author will constantly improve the process according to the actual situation,so as to find the best visual innovation path of city tourism image.