PingYao City Visual Image Recognition System Research On Creative Design

Pingyao ancient city,as one of the four ancient city "of" the most preserved is famous,it is only in Chinese ancient city in declare world cultural heritage and the whole city for the success of the ancient city,the city streets consists of rammed earth wall,the Ming and qing dynasties,the ancient style of shops,ancient temples and ancient houses a macro strong buildings,still is China during the Ming and qing dynasties of han nationality county samples.With the precipitation of history and the baptism of modernity,today's pingyao ancient city has shed its vicissitudes.After renovation and renovation,the ancient city integrates the traditional jinshang culture and modern information vitality,residential life and tourism business,forming a dynamic and livable leisure ancient city.Starting from the construction of the visual identification system of pingyao ancient city scenic spot,this paper first elaborates and sorts out the related theories of "city image" and "city image visual identification system".Secondly,by means of field investigation and literature research,this paper studies and analyzes the material culture,non-material culture and the status quo of pingyao ancient city's urban image identification.Through full theoretical and practical research,this paper holds that: in the construction of the ancient city image visual identification system,in addition to rational,objective data research and analysis,emotional research and analysis is also very important.Therefore,in the third chapter,the interview of residents is included in the scope of urban image identification survey of the status quo of the ancient city.Combined with the development goal of pingyao county government and the positioning of pingyao ancient city,the design conception and design method of constructing the visual identification system of the ancient city image are analyzed.Finally,through the analysis of excellent cases at home and abroad,it further explains the significance and necessity of the construction of pingyao ancient city image visual identification system,and demonstrates the design and application of pingyao ancient city image visual identification system.This paper links up with each other and forms a complete and orderly study on the construction of the visual identification system of the ancient city image,so as to provide some references for the research and scheme design of similar subjects.