Research On The Creation Strategies Of Rural Theme Documentary Columns In The Era Of Convergence Media

The issue of agriculture,countryside and farmers(Three Agriculture)has always been attached great importance by the Communist Party of China and our state,and it is also a matter of general concern to the whole society.As a very important way of agricultural communication,rural theme documentary columns should have enough arrangement in the television media,but the current situation is not the case.With the continuous development of digital technology,traditional media are accelerating their fusion with new media,while traditional media forms are also being reformed,making the relationship between communicators and audiences more intensive,and gradually forming a two-way interactive system.It provides new opportunities for the creation of rural theme documentary columns.In this dissertation,the rural documentary column was studied as the main research object,and it was combined with the creative characteristics of the era of media integration to carry out relevant research.First,the current situation of documentary columns on rural subjects in traditional media was analyzed,and a series problems have been pointed out,such as unevenly distribution of channel resources and low level of creation works.Then,It was inferred that,convergence media has become the current mainstream media form in the background media fusion.By utilizing its own advantages and relying on the convergence media platform,the rural theme documentary column can not only cultivate new era rural culture,but also shape the image of new era “Three Agriculture” in a better way,which also can reflect the responsibility and obligation of the mainstream media.Finally,by focusing on the creative characteristics of the era of convergence media,it was summarized from three aspects,namely topic selection,shooting and post-production in this dissertation.It was proposed that in order to achieve the innovative development of convergence media,it should not only establish the thinking of convergence media in concept,but also fully utilizing the advantages of personnel and technology brought by convergence media platform.This dissertation actively explores the creative strategies of rural documentary columns in the era of convergence media and tries to find out the development direction of rural documentary columns,in order to provide suggestions for the long-term and healthy development of rural documentary columns in the era of convergence media.