Research On Functionality And Artistry Of Sports Icon In Comprehensive Sports Events

In recent years,the comprehensive sports events have become a unique social and cultural phenomenon,its influence is far beyond the scope of sports,promote the spirit of sport,to show the city's image,promote economic development,promote regional exchanges play an important role.The visual image plays a role can not be ignored,and the project icon as the visual elements of comprehensive sports events in the important and basic image,not only has the function of strong,also need to reflect a certain connotation of art and culture,which is different from the general icon in the design,so the sports events icon is a comprehensive visual graphic art and art in one set of functions.In the early stage of the project icon,due to the influence of modernism design,icon design projects to be functional;with the influence of post modernism design and other factors,the artists emphasize art project icon and relatively neglect its function;the current project icon design though rapid development,but still need to the function and artistic balance.As a highly functional project icon,it should emphasize the embodiment of art in the premise of grasping its basic function,in order to enhance the expressive power of the project icon,and bring people the visual perception of artistic beauty.The purpose of this paper is to study the functionality and artistry of the comprehensive sports events icon".The Olympic Games as the world's largest sporting event,with the strongest international influence,also can reflect the most representative of the development level of icon design comprehensive sports event project,so with the Olympic Games project icon as the main line,combined with various types of comprehensive sports events icon research.From the concept of functional and artistic definition of the analysis;through the analogy and interpretation of the representative of the previous comprehensive sports event project icon,function and artistry of the specific analysis project icon in reason;function and art relationship in sports icons and trend of the project the fusion behind,and put forward a method to make better fusion and principle,so as to maintain the sports program icon,and design,more reasonable application icon proposed reference.This paper from a new perspective,in-depth study on thecomprehensive sports events icon,both the depth of philosophy,also has practical significance,hoping to enrich sports visual image design theory,art prosperity and promote modern sports events icon design and better development.