Study On Tourism Perception And Heritage Value Interpretation Of Baidi City Scenic Spot Based On Semiotics

This study takes Baidi City as an example,on the basis of the analysis of the contents of the travel notes,puts forward the interactive mechanism of heritage perception,and discusses the interpretation of different groups to Baidi City scenic spot.It holds that there is no absolute "standard" for heritage interpretation in the perspective of symbols,and puts forward the trend that the interpreter realizes the balance of gathering points in the tacit coordination.According to the characteristics of heritage scenic spot,it puts forward the corresponding interpretation design excellence Approaches and Strategies of meaning interpretation.The purpose of this study is to explore the issues of heritage interpretation through the theory of semiotics,so as to provide reference suggestions for the display,perception and interpretation of cultural heritage in heritage scenic spots,and promote the sustainable development of heritage scenic spots in terms of protection,inheritance and utilization.On the basis of summarizing the domestic and foreign research,this study chooses the heritage scenic spot of Baidi City as the research object,and makes a systematic study on tourists' perception,heritage interpretation and interpretation design.The research theories and methods mainly include semiotics theory,evolutionary game theory,focus theory and trial method.The main research contents are divided into six parts:The first part(Chapter one,chapter two): research basis.This part expounds the research background,research purpose and significance,research theory and method,reviews the research progress at home and abroad,analyzes the related research concepts,and puts forward the research technical route.The second part(Chapter three): tourist perception research.Obtain the sample of tourists' travel notes,screen,sort out and analyze the current situation of tourists' perception of the heritage scenic spot of Baidi City,analyze the contents of the travel notes,summarize and refine the law of heritage significance transmission,and analyze the mechanism of tourists' perception and value transmission.The third part(Chapter Four): Specific analysis of the interpretation of the heritage.Through the above analysis of tourists' perception,it can be seen that in the stage of expression of meaning,tourists "sanctified the landscape" the heritage value information conveyed by managers,resulting in the deviation of value transmission,and the value perception measurement of heritage needs to be further studied from a systematic perspective.Therefore,this chapter intends to explain the interpretation of Baidi city heritage scenic spot by different groups under the framework of pearce's ternary relation communication,and move from the theoretical analysis framework to the practice of concrete content analysis.The fourth part(Chapter five): A discussion on the interpretation criteria of the heritage of Baidi city.In the interpretation system of heritage,the government,scholars,tourists and residents perceive the social and cultural values of the heritage of Baidi city differently,but their respective explanations are reasonable in their respective communities.The coexistence of multiple "clustering points of heritage interpretation" raises the question of whether there is a standard of heritage interpretation.This chapter solves the standard problem through metaphor theory and evolutionary game theory.The fifth part(Chapter Six): Strategy of meaning interpretation.From the perspective of semiotics,this paper discusses the ways of value communication,and points out that the use of heritage symbolization,media,context and accompanying text is an important way to optimize the interpretation of heritage meaning.Part six(Chapter Seven): conclusion.According to the research problems,the research conclusions are as follows:1.Tourists' perception of the heritage scenic spot of Baidi City is mainly the cognition of the dominant landscape,and the information of the significance and value of heritage symbols is not received enough.2.The deviation between heritage value transmission and tourists' Heritage perception promotes the interactive development of the heritage value system of Baidi City between tourists and information senders.3.With the help of the three-dimensional framework of Peirce's Semiotics,this paper completed the interpretation and analysis of the heritage scenic spot of Baidi City by using the trial method,and found that the different groups of interpretation of Baidi City have the same symbol process 1 and different symbol process 2.4.There is no absolute standard for heritage interpretation and meaning interpretation from the perspective of semiotics.All interpretations will be coordinated in the "interpretation community".5.The interpretation and significance interpretation of the heritage area of Baidi City find the way to optimize and upgrade in the direction of semiotics and communication.