A Study Of Chinese Year Color Design

Chinese New Year,as the grandest traditional festival of the Chinese nation,has rich cultural connotation,and has been included in the list of China's intangible cultural heritage,and has gradually developed into an international cultural symbol.The year of China refers to the Chinese New Year and generally refers to the "Spring Festival".It is a carrier of people's family reunion and pinning on their beautiful wishes.It is of great significance to carry forward and inherit our traditional culture,strengthen cultural self-confidence,and enhance national cohesion.The "Chinese Year" referred to here is a broader concept.In terms of folklore dimensions,the Chinese Year refers to a series of folklore activities conducted by ancient Chinese folks in order to resist and destroy ferocious monsters,such as setting off firecrackers,posting couplets,posting window decorations,and posting New Year pictures;in terms of time,the year is timed The unit is the replacement of the old and the new,which is the year of the cycle.As far as the spatial dimension is concerned,the Chinese year refers to space and regional scope.The custom of "Chinese New Year" is not only popular in China,but has also become popular in other countries outside China and has become a Chinese festival.The brand of culture reflects the international influence of China and Chinese culture.In sorting out the historical development of the Chinese Year,firstexplain the causal relationship between the three dimensions of the Chinese Year: folk customs,time,and space,and explore the cultural survival context and connotation of the Chinese Year;at the same time,based on the Chinese traditional color concept,analyze the cause of the Chinese Year's color,Development and evolution,combined with literature,folklore activities and representative annual cultural products,refining the characteristics of Chinese annual color.Secondly,according to the Munsell color system,HSV color space theory and other related theories,the Chinese annual color factor is extracted from the representative annual custom activities and annual cultural products,and then the Chinese annual color is analyzed qualitatively and quantitatively.In combination with the principle of color matching,we try to build a Chinese annual color design system,and provide a reference for the creation of Chinese festival cultural atmosphere and Chinese annual color innovative design.Finally,based on the refined Chinese color expression factors,and combined with the contemporary people's life style and rhythm,innovative design and promotion and application.The first is to apply the Chinese annual color system to modern life design,to carry out color marketing and brand promotion,to realize the dual value of cultural communication and economic benefits;the second is to enrich the artistic expression of Chinese annual culture through the innovative design andpromotion of Chinese annual color Form,inherit and carry forward the Chinese New Year and its culture,and play the active role of Chinese New Year culture in enhancing national self-confidence and cohesion.