Ethical Reflection On The Phenomenon Of "Demonization" In The Era Of We-Media

With the popularity of the Internet technology,mankind has entered the era of media,the media let citizens "media people" give full play to the "free speech" rights,bring convenience and fun,such as the rapid development of the associated with the media,the media "media people" convention on moral,legal system and government regulation since the media health conditions are not perfect,so the media platforms have emerged since the media subject to demonize the subjective intent of the subjects,the dwarf and organizational behavior,has a tendency to one-sided,reports,and report the phenomenon of error,this paper call it since the media age "demonised" phenomenon.Since the media age "demonised" phenomenon lies behind the "media" freedom,practical reason,the relationship between the utilitarian thoughts,happiness,through the analysis,since the media age "demonised" phenomenon of the moral main body for the "individual freedom" rights and one-sided understanding,and in the media space "demonised" behavior is not rational,its utilitarian thoughts and happiness there is irrational.Due to the advantages of "we media" such as strong interaction,fast transmission speed and wide audience,the emergence of these "demonization" phenomena has brought about a relatively large negative impact on national culture,national spirit,public morality,social good and customs,social ethos,etc.,causing human rights violations,creating public opinion incidents and other adverse events.Since the media age "demonised" phenomenon of social harm is big,broad audience,let we have to reflect on the ethical problems caused by,by means of the media era "demonised" phenomenon of ethical reflection,put forward of the contemporary media era "demonised" phenomenon,some counter measures to guide the masses increase moral accomplishment,to carry forward the right through,promote the social construction of spiritual civilization,promote the harmonious development of society.Therefore,to study the phenomenon of "demonization" in the era of "we media" and conduct ethical reflection,and then explore the governance of the phenomenon of "demonization" is the main issue of this paper.This paper examines the phenomenon of "demonization" in the era of we media from the following five aspects.In the first chapter,the introduction mainly explains the background and problems of the research,the significance of the research,expounds the status quo of the contemporary academic research on we media,and expounds the research contents,research methods and innovative points of this paper.The second chapter summarizes the concept and development process of "we media",studies and analyzes the revolutionary change of "we media" compared with traditional media,and illustrates the phenomenon of "demonization" of "we media" with examples.The third chapter makes a moral analysis of the phenomenon of "demonization" in the era of "we media",taking several "demonization" phenomena prevalent in "we media" as examples,and analyzes from four aspects: moral subject,moral motive,communication means and influence object.Chapter four analyzes the ethical value of "demonization" in the era of we media whether it is entertainment,public or private morality,safeguarding rights or infringement,and expounds the social harm caused by "demonization".The fifth chapter puts forward the countermeasures to "demonize" the phenomenon,including improving the moral quality of citizen "media people",establishing the technical firewall of information dissemination of we media,formulating the moral convention of "media people" in the era of we media,and strengthening the punishment of "media people" who violate morality and law.This paper uses the methods of literature research and case analysis to analyze the ethical problems of "demonization" phenomenon in the era of "we media",and further analyzes the causes and harms of the phenomenon,so as to provide solutions for establishing the ethical norms of information communication of "we media" and formulating the ethical strategies of news communication of "we media".