Application And Research Of Semiotics In Graphic Design

Western semiotics has a history of more than 100 years,and has developed and applied many fields.Pierce proposed cognitive and interactive semiotics in his "Pierce: About Symbols",which promoted the development of semiotics.Morris further studied and put forward the theory of semantics and practical on the basis of the former research.Saussure’s "General Linguistics Course" makes the theoretical research of semiotics more in-depth.Cassirer and Susan Lange focused on the theoretical study of art semiotics.Based on the basic principles of semiotics,this paper will make full use of the theoretical framework of semantics,pragmatics and pragmatics in semiotics theory to extend the semiotics research of graphic design in depth,so the semiotics theory is used to interpret and interpret Graphic design has important theoretical significance.Learn to study the function and function of graphic design symbols,conduct theoretical analysis,and further study the relationship between semiotics and graphic design to form a more complete and scientific graphic design idea,establish a standardized design method,and form a symbolic graphic design,It enables viewers in different language environments to effectively obtain information under different cultural backgrounds,and provides more systematic and scientific graphic design ideas.The content framework of this article is mainly divided into five chapters.The first chapter is an introduction,and the second chapter is a brief description of existing semiotics,the basic relationship between graphic design and semiotics.The third chapter is the analysis and dissemination of symbolic features in graphic design.Briefly describe the information and characteristics of graphics,the propagation of graphic information,and the decoding and generation of graphic design symbols.The fourth chapter is the semantic analysis of graphic design symbols,studying the semantic communication of graphic design symbols from multiple cases,and studying the function of symbol conversion from the design information of graphic design and the semantic level of symbols.The fifth chapter is the pragmatic application and regulation of graphic design in visual communication,and analyzes the application and expression in different situations.This article establishes the basic theoretical framework of graphic design,and uses semiotics to decompose and rearrange graphic symbols to form a comprehensive theoretical structural framework of graphic design semantics and context,which provides new ideas and methods for the research of graphic design.By grasping the characteristics of graphic symbols and conducting semantic research on graphic design symbols,it can improve the theoretical level and practical ability of designers to a certain extent,and has practical value.