The Artistic Expression And Application Of Industrial Product Photography

Industrial product photography is rooted in the soil of industrialization and its development trend is closely related to people's demand for the artistic quality of industrial product images.With the development of economy and society,the importance of industrial product photography to product promotion is becoming increasingly obvious,so its main attributes need to be further defined,and the artistic language and aesthetic expression of industrial product photography also need to be continuously explored.First of all,this research on the origin of industrial product photography,definition,etc.,to understand its development process and trend,clear its development direction and importance in the commercial economy.Secondly,it defines the main attributes of industrial product photography,and clarifies its application purpose from four aspects: the positioning of functional features,the improvement of visual aesthetics,the enrichment of advertising forms,and the expansion of communication channels,so as to provide a theoretical basis for the discussion of artistic language and aesthetic expression.Then,the composition of its artistic language is expounded,and the artistic language of different styles and tones conveyed by different light and shadow processing techniques is analyzed to clarify the expression ways of artistic language in industrial product photography.On this basis,taking "aesthetic" as the breakthrough point,this paper discusses the expression of "beauty" in industrial product photography.On the one hand,it analyzes the beauty of content from the perspective of content,and clarifies the expression methods of content beauty in industrial product photography,and applies them to the creation concept.According to the content and technique of its aesthetic expression,this paper expounds the function of its aesthetic expression in progressive form from the two directions of attracting consumers' attention and enhancing consumers' desire to buy,and completes the application practice according to the above theoretical achievements.According to the different light tolerance of industrial products into four categories,and the selection of products for practice,in the process of shooting and design reflect their artistic expression and value,the theoretical part of the argument to support.Through the research on the current situation of industrial product photography at home and abroad and the arrangement,induction and definition of basic concepts,this paper understands that industrial product photography is not only a form of artistic expression,but also a means to promote the sales of industrial products and even the development of commercial economy.Based on the discussion of its artistic language,the author further explores its aesthetic contents,techniques of expression and functions of expression,so that the aesthetic value,spiritual value and cultural connotation of industrial product photography can bring a stronger visual impact to the audience and arouse their resonance.It is expected that the application of theoretical achievements in practical creation will guide the improvement of artistic value and commercial value of works.