Research On Brand Visual Image Construction Of Zhuhong Yonggan Handmade Wooden Boat

Zhuhong wooden boat is a national intangible cultural heritage with profound historical and cultural value.The revival of the industry promotes the local economic development.In the modern commodity market,the promotion of brand is of great significance to the development of enterprises.The activation of old brand is not only the activation of production capacity,but also the activation of visual image of modern brand.Many enterprises in Yonggan wooden boat Industrial Park of Zhuhong town have just been completed,and the brand visual image construction is still in the primary stage.The author makes a visit to the local area to understand and analyze the current situation of the construction of the brand visual phenomenon of the local enterprises.This paper is divided into seven chapters:Chapter one: introduction.The research background,research status,research purpose and significance,research content and methods are described respectively.The second chapter: brand and brand visual image overview.The thesis is carried out around the theme of brand visual image construction.Combining the concept of books and what we have learned,we will sort out the knowledge of "brand" and "brand visual image",and attach our own views and understanding.Chapter three: the development of Zhuhong handmade wooden boat.This paper describes the development and evolution of Zhuhong wooden boat,the relationship between Zhuhong wooden boat and local water culture,and provides material reference for the later brand visual image construction.Chapter four: the current situation and existing problems of Zhuhong handmade wooden boat construction.Zhuhong manual brand image construction is still in the primary stage and there are a lot of problems.The author will sort out and elaborate.At the same time,taking "Yonggan wooden boat" as an example,analyze the existing problems in the construction process of Zhuhong manual wooden boat brand.Chapter five: the formation of brand culture of Zhuhong Yonggan wooden boat.This paper expounds the origin and development of Yonggan wooden boat brand,and excavates the historical and cultural value of the brand to prepare for the construction of brand visual image.Chapter six: vision image construction and thinking of Yonggan wooden boat brand.The design process of visual image elements and the display of visual image construction achievements include two parts: basic elements of brand visual image and application elements of brand visual image.Chapter 7: conclusion...