Study On Development Of Yichun's Characteristic Cultural Industry From The Perspective Of Cultural Tourism

A striking characteristic of the industrial development in today s world is the acceleration of mutual integration of various industries.In response to the spirit delivered by the Fifth Plenary Session of the 18 th Party Central Committee,the Chinese government has been following the development trend of “integration between tourism and culture”.Tourism is in essence a cultural activity,which cannot be separated from the strong cultural characteristics of tourism consumption and tourism operation.In this paper,the development guideline of “integration between culture and tourism” is promoted and adopted as the focus of the industrial structural optimization and upgrade in Yichun to pursue sustainable and new development of Yichunn's characteristic cultural industry so as to improve the social and economic benefits of the culture and tourism industry.By applying theories concerning industrial combination between culture and tourism to the research into the local characteristic culture industry,combining the national policy orientation,and giving full play to the intrinsic value of the traditional culture,this paper attempts to satisfy tourists' longing for folk culture,improve the emotional expression of the spiritual world,and promote the development of Yichun's characteristic cultural industry under the “culture and tourism integration”.To Yichun whose cultural,tourism and natural resources are abundant,the integration between culture and tourism has become an irresistible trend.This paper carries out a case study of Beihong's cultural industry and Jiayin Town under the integration of culture and tourism so as to lay the foundation for the development of Yichun's characteristic culture industry under the integration of culture and tourism.On that basis,the development quality of China's culture and tourism industry can be further improved to offer implications to the integrated development of culture and tourism industry in other parts of China.Therefore,to study the development of Yichun's characteristic culture industry under the new model of culture and tourism integration bears not only critical theoretical significance,but also tremendous practical significance.