Capitalization Of Rural Culture:A Sociological Analysis Of The Evolution Of The She Ethnic Mintority's “Duqin” Customs In Xisi Township,South Zhejiang

The current economy and culture have increasingly become two inseparable important factors in social development.With the continuous development of urbanization,and people's longing for the "postmodern" lifestyle of returning to nature,rural tourism appears in people's vision and becomes the most popular type of tourism.The essence of rural tourism is rural culture tourism,so the traditional and ancient rural culture has been focused and pursued by people again.This research is based on a field survey of Xisi Township in southern Zhejiang,with the evolution of the value of the She ethnic minority's "DuQin" customs as a research object,and observes and analyzes how Xisi Township's rural cultural capitalization is to proceed.First of all,as a cultural carrier of rural cultural capitalization,its geographical location of transportation,tourism resources and other region conditions provide Xisi Township a gifted development advantage.Secondly,if you want to capitalize the rural culture,the requirement is to possess rich and valuable rural culture.Xisi Township is a township of the She,and the custom of " DuQin" is the carrier of the capitalized ritual portion,which is a foundation for operation of capitalization of rural culture.Xisi Township carried out spatial replanning and resource recombination and revival of the travel area,and tourism development became a basic step in the operation of ruralcultural capitalization.The purpose of early tourism development is to create a tourism environment and pave the way for attracting tourist groups to complete the capitalization of rural culture.At the same time,the She ethnic minority's "DuQin" customs has completed the mission of capitalizing rural culture while obtaining the effect of living inheritance through the normalization ceremony performance and the creation of branded theme activities.The completion of rural cultural capitalization cannot be achieved by only one but also the joint efforts of the actors involved.Local government-led,professional management of foreign operators and cultural holders have made different efforts for rural cultural capitalization from support to force.The evolution of the value of the customs of the " DuQin" of the She in Xisi Township has developed a feasible way of the capitalization of rural culture for the development of rural.