Ethical Reflection On Cultural Entertainment In The Era Of Omnimedia

With the advent of the omnimedia era,the production,communication and development of contemporary culture have undergone new changes.Under the new technological conditions,the phenomenon of cultural entertainment is becoming more and more intense,which gives rise to many ethical problems that cannot be ignored.It is of great significance to examine the issue of cultural entertainment in the omnimedia era from the perspective of ethical reflection in order to standardize the construction of modern moral system under the conditions of new media technology.Based on the basic position of Marxism,using the methods of literature research,comparative research and interdisciplinary research,this paper takes the new characteristics of cultural development and communication in the era of omnimedia as the starting point,starting from the relationship between cultural entertainment and social morality in the era of omnimedia,and focuses on the ethical dilemmas and ethical consequences derived from contemporary cultural entertainment.Under the influence of the generalization of cultural entertainment,the cultural subject has deep and universal alienation,which makes it difficult to show its social responsibility,and the aesthetic ability of the cultural audience is also declining.Cultural production tends to convergence gradually,losing its value connotation and vitality.From the perspective of its moral causes,these ethical consequences are not only the realistic manifestation of the weakening of traditional media professional ethics,but also the inevitable result of the prevalence of moral relativism.The inheritance function of culture is weakened,the mainstream value is dispelled,and the boundary between virtual and real space is disappearing.Along with the development of intelligent technology,the information cocoon room and algorithm bias have influenced the moral cognition of the public.Virtual technology has increasingly become a real force affecting the real world,promoting the moral decline of the society.Under this social background,it is urgent to construct the ethics of cultural entertainment in the omnimedia era.Starting from the classical theories of ethics——deontology,teleology and virtue,this paper makes an ethical survey of the phenomenon of cultural entertainment.The strengthening of the sense of responsibility,the return of humanistic care and the cultivation of the morality of the cultural subject are the important forces to construct a healthy cultural entertainment ethics.We mustadhere to marxist guidance in ideology,strengthen the mainstream public opinion and give full play to the leading role of socialist core values.From the perspective of improving heteronomy,the moral construction in the era of omnimedia still depends on the law as the guarantee,while the intelligent technology as a practical force that can not be ignored must also strengthen governance.From the perspective of awakening moral self-discipline,cultural subjects should constantly strengthen their sense of responsibility and mission,and activate cultural creativity.From the perspective of virtue cultivation,the cultural field of virtue cultivation must promote the identification and popularization of culture,improve the public's cultural identification ability and moral cognition level,and perfect the construction of social moral system.