Application Research Of Motion Graphic Design In The Promotion Of Sichuan Opera Culture

This paper mainly studies the research and application of the form design concept of motion graphic design in the cultural transmission of intangible cultural heritage of Sichuan opera.Dynamic graphics based on digital animation advertising is a visual form of expression,but also a popular communication to stimulate users visual attention medium.With motion graphical cultural information visualization performance function and Sichuan opera culture on the basis of the concept of mode of transmission,through the discussion on the features of motion graphical and Sichuan opera intangible cultural transmission of IP resources,corresponding analytical motion graphical animation Sichuan opera medium of expression and localization of culture,and in view of the motion graphical expression of Sichuan opera culture association study,interpretation with motion graphical design performance and the construction of the Sichuan opera cultural connotation of the visual language,animation,theme and information visualization in the Sichuan opera language analysis,animation form on the use of the Sichuan opera culture to promote the information in the corresponding design concept,define motion graphic design the design of the performance of national intangible cultural experience value,This paper puts forward the design idea and scheme of promoting Sichuan opera culture through dynamic graphics.The main research content of this paper is divided into five chapters:chapter 1 is based on the cultural communication of intangible cultural heritage of Sichuan opera and the development of mobile phone Internet.By summarizing the research status of motion graphic design at home and abroad,the motivation and conditions of dynamic graphic research are determined,and the basic methods and contents of the research as well as the purpose and significance of the research are proposed.Chapter 2,aiming at the transmission of motion graphics and Sichuan opera culture,describes the characteristics of motion graphics design and the transmission forms of Sichuan opera culture,and determines the expression modes and media positioning of the corresponding motion graphics for the transmission of Sichuan opera culture.Chapter 3 analyzes the extraction and transformation integration of elements in Sichuan opera through the channeling of IP resources and cultural features of intangible cultural heritage of Sichuan opera in the research on the correlation and correspondence of motion graphic expression of Sichuan opera culture,and lists excellent animation cases using these elements as the reference basis for application.Then it analyzes the expression and application of Sichuan opera elements in the animation.This paper explains the corresponding design concepts in three aspects:the expression of animation images and the cultural connotation of Sichuan opera,the unique connotation of animation themes and Sichuan opera,the form of animation and the cultural impression of Sichuan opera,defines the design value of motion graphics to represent the cultural experience of Sichuan opera,and puts forward the integrated thinking of system design.Chapter 4 proposes the application design idea and practice scheme of motion graphics to the promotion of Sichuan opera culture,and demonstrates the design and performance method of motion graphics to convey information through the specific design process,as well as the specific application of motion graphics technology.Chapter 5 is through I am a graduate design practice,summarizes the implementation effect of Sichuan opera culture,motion graphics expression is proposed due to the motion graphical design of the application of intangible culture,not only involves animation form of visual language but also with the national intangible cultural spread knowledge integration,to give updated motion graphical form in theme connotation of cultural transmission,makes the motion graphic design to the direction of propagation based on cultural cognitive vision transformation and the method of innovation.