Research On Tangshan City Brand Image Design Under The Background Of Modern Industrial Culture

With the further development of urbanization,the competition among the major cities in China is becoming more and more intense,and the development of urban brand image design has also begun to be valued,and people are aware of the necessity and urgency of the research on urban brand image design.The design of the urban brand image has not been developed ideally with an uncertain degree of urban influence intuitively that the reason is the weakness of the theme of city and the insufficient recognition during the development of Tangshan City.Tangshan carrying the brilliant achievements of its industrial development while preserving and maintaining people's memory of the times which is also the driving force for the future development as one of the typical cities developed by industry in modern China.The research on the design of Tangshan city brand image will focus on modern industrial culture with deep dig of industrial cultural characteristic elements and apply it to urban brand image design which aims to enrich industrial culture connotation and creates Tangshan unique city brand image design.At first,the literature review and concept definition will be finished through the relevant theories of modern industrial culture and urban brand image design with expanding the discussion of researches both at home and abroad and exploring the mysteries of urban brand image design;Secondly,it will find out the elements of industrial cultural characteristics which combined with the status of Tangshan city brand image design to analyze the current situation of Tangshan city brand image design from the context of the history of industrial culture;Last but not least,the design elements will be extracted in accordance with the industrial cultural characteristics and analysis of urban status and applied-combined classic urban case and practical design case with main direction of design discussion including logo design,standard font design,standard color design,mascot design to search commonality to demonstrate design methods which mentions to achieve the accuracy of theoretical.Figure 68;Table 3;Reference 44...